Mitsubishi 2004 Annual Report Download - page 15

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self-revitalization. Underpinned by a renewed corporate philosophy and culture, CFTs thoroughly discuss and priori-
tize wide-ranging management issues including product development, brand strategy, materials procurement and
quality assurance and promptly implement appropriate measures.
Integral to MMC’s revitalization is to clarify, for the benefit of all stakeholders, the Company’s fundamental
philosophy, values and direction. At the same time, as a consumer goods manufacturer, the Company must incorporate
the voice of the market in its business processes as the launch pad for product planning and design. Through these
initiatives, MMC will be well placed to establish a cycle capable of addressing management issues and positioning the
Company on a path to revitalization.
In the future, CFTs will collaborate with line functions, thoroughly discuss all issues, break through traditional
organizational barriers, and propose drastic measures to the Revitalization Committee. As head of the committee, I am
committed to supporting the activities of CFTs and based on their recommendations will put forward an implementa-
tion plan to our chairman, Mr. Okazaki, by December 31, 2004. Responsibility for implementing the plan will fall on
the line function, while responsibility for achieving results will be for each and every director. In other words, responsi-
bilities are across the board and will require the full commitment of each MMC employee. The Revitalization
Committee will monitor the implementation of initiatives and plans with the aim of ensuring concrete results.
Despite extremely harsh operating conditions, MMC is dedicated to rebuilding its brand and corporate philosophy
in common ownership with customers, stockholders and employees. Based on a realistic cost structure, and application
of its collective strengths, the Company is confident of realizing reform and working toward revitalization.
YASUSHI ANDO
Member of the Board
Head of the Revitalization Committee
13
Design and development
Purchasing and
procurement
Manufacturing
Quality control
Sales
Customer
input
Consumers’ comments
Old system New system
Marketing
Sales
Quality control
Manufacturing
Purchasing
and
procurement
Design and
development
Product
planning
Current horizontal system: Takes the customer as its starting point;
takes responsibility for the car from beginning to end
Previous vertical system: Breakdown of development and of
framework to initiate it; inadequate reflection of customer opinions
FROM A DEVELOPMENT-CENTERED VERTICAL ORGANIZATION TO A CUSTOMER-CENTERED HORIZONTAL ORGANIZATION