Mattel 2013 Annual Report Download - page 6

At Mattel, we are incredibly proud of our world-class
brands, our global marketplace and our long-standing
customers. And while these are powerful elements of our
growth strategy, they are not what make Mattel the global
leader in our industry. At our core, Mattel is one of the
most creative companies in the world for one reason and
one reason only: our talented, dedicated and creative
workforce focused on creating the future of play.
I believe we employ the best people in the toy
business, and our ability to attract and retain the best
talent is the most important asset we have at Mattel.
I also know that our people care deeply about the
world in which we operate. Together in 2013, Mattel
and our employees made a difference in the lives of
more than fi ve million children around the world. More
than 10,000 employees donated more than 120,000
hours of volunteer time to better the lives of children
in need.15 Our Mattel Children’s Foundation® donated
more than $21 million dollars last year to support
causes around the world—from helping to eradicate
pediatric AIDS to supporting after-school programs
in various U.S. inner cities.16 Giving back to our
community is a part of who we are, and it is another
powerful example of our commitment to bringing
smiles to the lives of children around the world.
In addition to actively supporting the communities in
which we operate, Mattel is also a committed partner
in bettering our environment. In 2013, Mattel was
named one of the “World’s Most Ethical Companies”
by Ethisphere Magazine and was ranked No. 2 on
Corporate Responsibility Magazine’s “100 Best
Corporate Citizens” list. In 2012, we set sustainability
goals to reduce the environmental impact of our
business and continued to make progress toward
limiting our impact on the environment this year. For
example, to reach our goal of improving packaging
effi ciency by 5% by 2015, we have identifi ed and
begun work on opportunities to reduce the amount of
packaging used across our brands.
Also in 2013, we selected projects from our facilities
around the world that will help us achieve our overall
sustainability goals, from Brazil to China to the U.S.,
allowing us to reduce waste, improve effi ciencies,
decrease carbon emissions and promote a culture of
sustainable growth. We believe that sustainability can
be good for business, good for the environment and,
simply, is the right thing to do.
In all that we do, day in and day out, my colleagues
around the world never forget why we come to work
each day—to create great play experiences that develop
creativity, fuel imaginations and ultimately foster the
innovative spirit in millions of children around the world.
In closing, I want to thank all of you, our shareholders,
for your ongoing support and belief in Mattel. We are
proud to have you as members of the Mattel family,
and we thank you for your support as we work to
create the future of play for generations to come.
Sincerely,
Bryan G. Stockton
Chairman & Chief Executive Offi cer
MATTEL, INC. 2013 Annual Report
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15. Mattel internal analysis
16. Mattel internal analysis