Mattel 2013 Annual Report Download - page 108

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Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2013 2012 2011
(In thousands)
Revenues
North American Region (a) .................................... $3,839,973 $3,926,515 $3,839,382
International Region:
Europe ................................................ 1,806,707 1,685,274 1,626,120
Latin America .......................................... 1,011,718 1,008,236 991,435
Asia Pacific ............................................ 459,415 432,578 384,150
Total International Region .................................... 3,277,840 3,126,088 3,001,705
Gross sales ................................................. 7,117,813 7,052,603 6,841,087
Sales adjustments ........................................... (632,921) (631,722) (575,050)
Net sales .................................................. $6,484,892 $6,420,881 $6,266,037
December 31,
2013 2012 2011
(In thousands)
Long-Lived Assets
North American Region (b) .................................... $1,361,538 $1,252,938 $1,074,914
International Region ......................................... 1,326,457 1,342,375 679,185
Consolidated total ........................................... $2,687,995 $2,595,313 $1,754,099
(a) Revenues for the North American Region include revenues attributable to the US of $3.58 billion, $3.61
billion, and $3.58 billion for 2013, 2012, and 2011, respectively.
(b) Long-lived assets for the North American Region include long-lived assets attributable to the US of $1.36
billion, $1.25 billion, and $1.05 billion for 2013, 2012, and 2011, respectively.
Major Customers
Sales to Mattel’s three largest customers accounted for 36%, 37%, and 38% of worldwide consolidated net
sales for 2013, 2012, and 2011, respectively, as follows:
For the Year
2013 2012 2011
(In billions)
Wal-Mart .................................................................. $1.2 $1.2 $1.2
Toys “R” Us ................................................................ 0.7 0.7 0.7
Target ..................................................................... 0.5 0.5 0.5
The North America segment sells products to each of Mattel’s three largest customers. The International
segment sells products to Wal-Mart and Toys “R” Us. The American Girl segment sells its children’s
publications to Wal-Mart and Target.
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