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Today, Mattel, Inc. and its family of companies comprise
the world’s largest toy company with a strong portfolio
of brands and toys that children and their parents have
cherished for generations. Our portfolio includes some
of the most iconic toys of all time, from Barbie® and Hot
Wheels®, to American Girl®, Fisher-Price® and Thomas
& Friends®. Parents trust Mattel to deliver hours of fun
for their children, and our shareholders trust us to bring
long-term value to their investment.
We are proud to be a leader in the toy industry,
which we believe is healthy at $80 billion globally
and 5% annual growth.1 In the next fi ve years, the
global population is expected to grow by 400 million,
including a dramatic socioeconomic shift that will see
more than 250 million new families join the middle
and upper classes.2 Per capita spending data also
suggests tremendous opportunity in emerging
markets when compared to mature markets like the
U.S. and Western Europe. For example, today in
India, spending per child on toys is $1 compared to
$280 in the U.S.3 From an industry perspective, there
is considerable room for growth and much to be
optimistic about as we look to the future.4
Mattel led the toy industry with $7.1 billion in gross sales
in 2013, and had more than $900 million in net income,
nearly 30,000 employees in offi ces across 40 countries
and territories and products for sale in more than 150
markets.5 In 2013, we delivered our fourth consecutive
year of growth with sales up 1% worldwide and our
fi fth consecutive year of EPS growth, with an increase
of 4%. Our gross margin increased to 53.6% up from
53.1%, the fi fth straight year at or above 50%.6
Importantly, we also returned nearly one billion dollars
to shareholders in 2013 in the form of dividends and
share repurchases.7
In 2013, we invested in a number of areas to help us
plan and structure for growth, including ongoing strategic
investments in emerging market infrastructure, like
China and Russia, as well as new American Girl stores
and strategic IT systems. We were also successful in
the development of new franchises and innovations in
our core brands, particularly in our girls portfolio, which
boasts the top four doll franchises in the world—Barbie,
Monster High®, Disney Princess® and American Girl.
2013 Annual Report MATTEL, INC.
For nearly seventy years, Mattel has been inspiring
imaginations, fueling the innovative spirit and creating the
future of play for millions of children around the world.
Bryan G. Stockton
Chairman &
Chief Executive Offi cer
1. Euromonitor
2. Euromonitor
3. Euromonitor
4. Mattel internal analysis
5. Mattel Financials; Mattel internal analysis
6. Mattel Financials; 2012 adjusted EPS
7. Mattel internal analysis