Mattel 2013 Annual Report Download - page 33

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Performance Graph
The following graph compares the performance of Mattel common stock with that of the S&P 500 Index
and the S&P 500 Consumer Discretionary Index. The Cumulative Total Return listed below assumes an initial
investment of $100 on December 31, 2008 and reinvestment of dividends.
Comparison of Five Year Cumulative Total Return
Mattel, Inc., S&P 500, and S&P 500 Consumer Discretionary Index
Mattel, Inc. S&P 500 Consumer Discretionary
S&P 500
0
50
150
400
350
300
250
December 31
100
200
2008 2009 2010 2011 20132012
Dollars
Cumulative Total Return 2009 2010 2011 2012 2013
Mattel, Inc. ....................................... $129.69 $170.45 $192.56 $263.44 $353.91
S&P500 ......................................... 126.45 145.52 148.55 172.29 228.04
S&P 500 Consumer Discretionary ..................... 141.25 180.32 191.33 237.06 339.12
25