Lifetime Fitness 2013 Annual Report Download - page 4

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2902 Corporate Place
Chanhassen, MN 55317
tel // 952.947.0000
lifetimefitness.com
our destinations, each deliberately designed to meet all of the sports, health, tness,
recreation and entertainment needs of the most discerning consumer – all under one roof.
These specialized, interest-driven programs help ensure that our customers are able to
achieve success by participating in the activities that match their areas of passion.
Two additional, supporting growth pillars complement our Healthy Way of Life
Destinations: Media and Events, and Total Health.
Media and Events. Through our growing media business, we provide our clients with
substantial reach to highly sought-after consumers through a range of print and digital
media, including our multiple-award-winning Experience Life magazine and event
sponsorships. Additionally, we produce and host a large and growing portfolio of more
than 100 athletic events, including 5Ks, half- and full marathons, cycling events and
triathlons for everyone – from beginners to ultra-endurance athletes. We believe these
events serve as very powerful branding and new customer acquisition opportunities for
our destinations, programs and services.
Total Health. Our emerging health and weight loss business is expanding into a very
large market opportunity as we seek to serve businesses and individuals alike with
a comprehensive array of differentiated, measurable and actionable health, wellness,
tness, weight loss, and nutrition solutions. As we do so, we also are creating powerful
new opportunities to expand the reach of our destinations, programs and services to
new members, while also growing our subscription-based model to include new types of
memberships with limited or no regular center access.
Collectively, these growth pillars provide what we believe is an enduring foundation
of future growth for our company. At the same time, they reinforce the power of the
Healthy Way of Life Company and Brand we are building that is far more than merely
a club or gym operator. Life Time is poised to continue beneting our customers and
communities in broader and more impactful ways, and I could not be more excited about
our future.
As always, I thank our members and customers for choosing Life Time as their healthy
way of life partner as well as our team members, who bring to life our brand promise and
unwavering commitment to serve our members each and every day.
Sincerely,
Bahram Akradi
Chairman, President and Chief Executive Ofcer