Lifetime Fitness 2013 Annual Report Download - page 14

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8
LifeClinic Chiropractic. In select locations, LifeClinic Chiropractic services are provided by licensed chiropractors.
LifeClinic Chiropractic offers an innovative, non-invasive form of soft tissue and joint treatment.
Child Centers. Nearly all of our centers offer on-site child centers for children from three months through 11 years
of age as part of a monthly fee per child. Child center services are available for up to two hours per child per day
while members use our centers. During this time, children ages one to five years can participate in enrichment
programs, such as music, movement and arts and crafts while children ages six to 11 years can participate in Kids
Play, which includes gym and rock wall activities. The child center features a computer center, separate infant and
toddler playrooms and numerous children's activities. We hire employees that are dedicated to working in the child
centers to provide children with an enjoyable experience.
Additional Programs. All of our large format centers offer a variety of additional programs for children, which may
include birthday parties, summer and school break camps, rock wall climbing activities, parents' night out, sports
and fitness classes and swimming lessons. For adults, we offer a variety of sports leagues and interest-driven clubs.
Memberships
We define a membership in two ways: Access memberships and Non-Access memberships or other subscriptions. As
of December 31, 2013, we had 789,490 memberships, comprised of 678,619 Access memberships and 110,871 Non-
Access memberships. As of December 31, 2013, we had 1,465,831 members, an average of 1.9 members per
membership.
Access Membership Plans. We offer a variety of convenient month-to-month memberships with no long-term
contracts. Our members may pay a one-time joining fee, which includes an initiation fee and an administrative fee,
and receive an initial 14-day money back guarantee. In this document, we refer to the total cost to join as an
enrollment fee. Within each Access membership, we define a singular membership as one individual, couple or
family (for example, a family of three people would be considered one membership). We currently offer five Access
membership levels, including Bronze, Gold, Platinum, Onyx and Diamond. Within Access membership levels, a
member may purchase full access to only one club or, with an elite membership, access to all clubs at that
membership level and below (for example, Platinum membership holders may access all Platinum, Gold and Bronze
centers). Depending on the center classification, a member is required to have a minimum membership level (for
example, a Platinum-designated center requires a Platinum membership at minimum). A member may hold a higher
level membership than the center designation should they want access to additional centers, guest privileges and
additional amenities, programs and services. Offered memberships vary by location. Decisions of center designation
are made on a center-by-center basis and are dependent on the market presence, demographic nature, population
density, initial investment in the center and available services and amenities.
All Access memberships, regardless of level, typically include 24-hour access, locker and towel service, group
fitness classes and Member Advantage (an offering that provides discounts on purchases from national and local
businesses for Life Time members).
Part of the Access membership plan offering at most centers is a junior membership. Children under the age of 12
qualify for a junior membership, with dues of $8 to $30 per month, depending on the center. The junior membership
provides access to the child center, pools and gymnasiums at designated times. In addition, we have added a new
offering also for children under the age of 12 – Life Time Kids Academy – which includes more in-depth
programming focused on activity, learning, and fitness. This program was added in five clubs in 2013 and is priced
between $20 and $90 per month. We do not count junior memberships or Life Time Kids Academy memberships as
incremental reported memberships since they are already part of the Access membership. We also have occasionally
offered other membership plans aimed to attract niche members.