Lifetime Fitness 2013 Annual Report Download - page 13

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7
have to wait to use a machine. We have in-house technicians who service and maintain our equipment. In addition,
we have large-screen televisions in several areas of the center.
Our current model centers have large indoor and outdoor recreation pools with zero-depth entrances and water
slides, lap pools, saunas, steam baths and whirlpools. A majority of these centers also have at least two regulation-
size basketball courts that can be used for various sports activities, as well as other dedicated facilities for group
fitness, cycling, rock climbing, racquetball and/or squash. In addition, we have tennis facilities at 18 locations with
professional instruction.
Fitness Services for Individuals and Groups. On average, we employ 25 personal trainers in a current model center.
Our personal trainers are skilled in assessing and formulating effective individual and group exercise programs. Our
personal training program aims to improve the long-term health and fitness of our members and be considered a
leader in the industry. To this end, our personal trainers are required to be certified by one of the nationally
accredited certification bodies within six months of employment and take a rigorous one-week internal certification
program before providing member service.
We offer many different programs featuring our certified professional personal trainers including:
• One-on-One Sessions – We offer sessions in which an individual member meets directly with a personal
trainer to help him or her achieve healthy way of life goals, including losing weight, gaining weight/muscle
mass, or specific event training.
• Group Sessions – We offer small group (two to four members) and large group (typically eight to 12
members) training sessions to help members achieve their healthy way of life goals with others.
• Assessments – We offer various health assessments for a detailed view of total health including metabolic
cardiovascular testing, metabolic profile assessments and lab testing.
• Weight Loss –We offer weight loss and management programs, such as the Life Time 90-Day Weight Loss
Challenge, Transformational Challenge and various other programs as an opportunity for members to
receive education, training and motivation that helps them set and achieve their health and fitness goals,
and keep their overall health programs on track.
Fitness Programs and Classes. Our centers offer fitness programs, including group fitness classes and health and
fitness training seminars on subjects ranging from metabolism to personal nutrition. Each current model center has
at least two group fitness studios and makes use of the indoor and outdoor pool areas for classes. These centers also
offer yoga and Pilates as well as a studio dedicated to indoor cycling. On average, we offer 85 group fitness classes
per week at each current model center, including, for example, indoor cycling, strength training, cardio conditioning,
dance, circuit training and yoga classes. These classes are generally included with membership. The volume and
variety of activities at each center allows members to enjoy the center, whether participating in personalized
activities or with other members in group activities.
LifeCafe. Our large format centers feature an on-site, full-service, chef-driven LifeCafe, which offers an all-natural
menu with an abundance of organic, preservative- and cage-free offerings. In keeping with our commitment to
provide members with healthy, all-natural food, a broad menu of made-to-order and pre-prepared breakfast, lunch
and dinner items offer better ingredients - free of artificial flavors, artificial colors, artificial preservatives, artificial
sweeteners, trans fats and bleached flour. Customers can enjoy the convenience of dining indoors or ordering items
to go. Additionally, they may take advantage of our outdoor poolside bistro at each of our current model centers and
certain of our other large format centers. LifeCafes also typically offer our line of nutritional products and
supplements, third-party nutritional products, exercise accessories and personal care products.
LifeSpa. Our current model centers and almost all of our other large format centers also feature a LifeSpa, which is a
full-service salon and spa. Each in-center LifeSpa offers hair, body, skin care and massage therapy services,
customized to each client’s individual needs. We also offer medi-spa services in select locations. Each LifeSpa is
located in a separate, self-contained area that provides a relaxing and rejuvenating environment.