LeapFrog 2011 Annual Report Download - page 3

To Our Shareholders:
LeapFrog is a very unique company. We create products that deliver fun experiences for children that are filled
with life-changing education and have a positive impact on millions of children every day. Our products help
children get a better start in life.
During our 16-year heritage, we have developed extraordinary platforms that deliver rich educational content.
We are the leader in children’s educational entertainment. Over our history, we have sold 100 million books,
48 million games, 50 million learning platforms, and more than 100 million educational toys and videos.
With this extensive experience, we have developed a deep understanding of learning, kids, parents,
craftsmanship, and innovation.
 We know learning. Learning comes first in everything we do. We have more than 16 years’ experience in
creating powerful and lasting educational experiences that have the power to transform children’s lives, and
we have a dedicated in-house team of professional educators that are involved with every product, every
step of the way.
 We know kids. Every child is unique, with different interests, needs, and learning styles. We orchestrate play
experiences that keep each child uniquely engaged and challenged.
 We know parents. We never take parents’ trust for granted. We partner with them to provide simple solutions
that work for their lifestyles and offer ways to engage them in their child’s learning.
 We know craftsmanship. We sweat the details. We have passion and pride for crafting personalized learning
solutions that adapt to each child’s journey and build a love of learning.
 We know innovation. We dream big. We dream different. We leverage new technologies and learning
techniques to ignite the power of learning through play.
Over the years, our products have won more than 1,200 educational and parenting awards and have received
high praise from parents, teachers, and industry experts. Most importantly, children and parents love our
products and our brand.
2011 Performance
In 2011, we extended our leadership in educational entertainment. We launched a major new platform,
introduced lots of new content, and opened our extensive consumer platform to quality third-party content.
We also delivered solid financial results reflecting growth across critical performance metrics and positioned
ourselves well to continue to build on our performance in 2012 and beyond.
This was accomplished under the leadership of John Barbour, our chief executive officer, who joined us in
March 2011. John has a proven track record of success in building global consumer and Internet businesses for
traditional retail, online retailing, mobile gaming, and branded toy companies. Since joining LeapFrog, John has
swiftly reenergized the organization and built a positive culture rooted in innovation and performance.
In the summer of 2011, we launched the LeapPad Explorer™, a breakthrough, multifunctional learning tablet
that introduces the next generation of learning, digital reading, and personal creativity for children ages four
to nine. LeapPad quickly took the market by storm. It rapidly became the “must have” product for kids. It was
clear we had a winner, and it is easy to understand why. LeapPad’s design is similar to an adult tablet computer
but with endless fun experiences for kids that can ignite their imaginations and learning while also handling
LeapFrog Annual Report 2011