LeapFrog 2011 Annual Report Download - page 13

hardware and content. The Tag reading system is intended to develop fundamental reading skills and
offers an extensive library of over 55 interactive books, games and flash cards featuring popular
licensed characters and content. The Tag reading system is web-enabled and connects to the
Learning Path.
•Tag Junior: Our Tag Junior reading system was introduced worldwide in 2009 and leverages the
same core technology as the Tag reading system, but is designed to introduce younger children ages
one to four to books and reading. The Tag Junior library includes over 25 content titles that feature
both internally developed and licensed content. The Tag Junior reading system is also web-enabled
and connects to the Learning Path.
Learning Toys:
Our learning toys are intended to support development of a number of important skills for infants and young
children, including phoneme, letter, number and color recognition, musical awareness and fine motor skills.
Learning toys, because of their low price points and younger audience, create customer entry points to the
LeapFrog brand that facilitate graduation to our multimedia learning platforms
•Scout Collection: Our Scout Collection, introduced in 2009, is a line of learning toys themed
around our proprietary Scout puppy dog character. The line includes My Pal Scout and My Pal
Violet, customizable, interactive plush puppies intended for children as young as six months old that
are web-enabled and connect to the Learning Path. The line also includes Text & Learn, Scribble &
Write and Chat & Count for toddlers. In 2010, we introduced Twinkle Twinkle Little Scout and
My Own Leaptop, a web-enabled customizable laptop. In 2011, we again introduced several new
items into this line including: My Own Story Time Pad and Count & Draw.
•Fridge Collection: Our Fridge Collection was introduced in 2003 and is a line of magnetic
learning toys that introduce letter names, letter sounds, spelling, and songs to children ages
12 months and up. The line includes Fridge Phonics Magnetic Alphabet, Fridge Words Magnetic
Word Builder, Fridge Farm Magnetic Animal Set, and Fridge Wash & Go Magnetic Vehicle Set.
In 2011, we introduced the new Magnet Zoo Animal Playset.
•Learn & Groove Collection: Our Learn & Groove Collection features bilingual musical learning
toys, including the Learn & Groove Musical Table, Alphabet Drum, Color Play Drum, Music Wand,
Counting Maracas and Animal Sounds Guitar. The Learn & Groove Collection was introduced in
2002 and is intended for children ages six months and up.
•Other Products: We also have a general line of learning toys which includes Alphabet Pal,
Sing & Spin Alphabet Zoo and Counting Candles Birthday Cake. In 2010, we introduced several
new items into this line including: My First Book toy books (also compatible with the Tag Junior
reading system), Count & Scan Shopper, Cook & Play Potsy, and Fix & Learn Speedy, among
others. In 2011, we again introduced several new items into this line, including: Shape & Sharing
Picnic Basket, My Discovery House, Peek-a-Shoe Talking Octopus, Xylophone Zoo and
Lettersaurus, among others.
Online Services:
•LeapFrog Learning Path: The Learning Path is a web-based service that we introduced in the
U.S. and Canada in 2008 and in the United Kingdom in early 2009. The core of the Learning Path
is an online tool that helps parents track what their children are learning with our connected
products. Parents are able to ‘‘see the learning’’ and gain personalized insight into their child’s
learning progress. The Learning Path gives our consumers access to a variety of downloadable
content and to online rewards programs that encourage learning.
The Learning Path combines our proprietary curriculum and technology with the power of the web
to bring new levels of engagement, customization and personalization to LeapFrog products. The
Learning Path builds direct one-to-one customer relationships with parents by empowering them
with personalized feedback about their children’s learning progress and by suggesting specific
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