LeapFrog 2009 Annual Report Download - page 88

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LEAPFROG ENTERPRISES, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share data)
The table below shows certain information by segment for the years ended December 31, 2009, 2008 and 2007.
Years Ended December 31,
2009 2008 2007
Net sales:
United States ................................................... $306,472 $363,396 $ 338,856
International .................................................... 73,362 95,663 103,415
Totals ..................................................... $379,834 $459,059 $ 442,271
Income (Loss) from operations:
United States ................................................... $(18,506) $ (55,854) $(100,922)
International .................................................... 10,093 (4,350) (1,409)
Totals ..................................................... $ (8,413) $ (60,204) $(102,331)
Total assets:
United States ................................................... $251,221 $245,885 $ 309,547
International .................................................... 54,774 60,188 60,259
Totals ..................................................... $305,995 $306,073 $ 369,806
In 2009, 2008 and 2007, no countries other than the United States accounted for 10% or more of LeapFrog’s
consolidated net sales. LeapFrog attributes sales to non-United States countries on the basis of sales billed by each
of its foreign subsidiaries to its customers. For example, the Company attributes sales to the United Kingdom based
on the sales billed by its United Kingdom-based foreign subsidiary, LeapFrog Toys (UK) Limited, to its customers.
Additionally, the Company attributes sales to non-United States countries if the product is shipped from Asia or one
of its leased warehouses in the United States to a distributor in a foreign country.
The table below shows the sales of products that constituted 10% or more of total net sales by segment for the
years ended December 31, 2009, 2008 and 2007.
2009 2008 2007
$
%of
Net Sales $
%of
Net Sales $
%of
Net Sales
(Dollars in millions)
SEGMENTS
United States:
Tag ............................. $ 47.7 16% $ 51.7 14% $ — n/a
Leapster * ........................ 121.7 40% 151.6 42% 133.2 39%
All other ......................... 137.1 44% 160.1 44% 205.7 61%
Total ....................... $306.5 100% $363.4 100% $338.9 100%
International:
Tag ............................. $ 9.1 12% $ 16.7 17% $ — n/a
Leapster * ........................ 16.4 22% 27.4 29% 26.4 26%
All other ......................... 47.8 66% 51.6 54% 77.0 74%
Total ....................... $ 73.3 100% $ 95.7 100% $103.4 100%
CONSOLIDATED LEAPFROG
Tag ............................. $ 56.8 15% $ 68.4 15% $ — n/a
Leapster * ........................ 138.1 36% 179.0 39% 159.6 36%
All other ......................... 184.9 49% 211.7 46% 282.7 64%
Total net sales ................ $379.8 100% $459.1 100% $442.3 100%
* Includes classic Leapster and Leapster 2 platforms, content and accessories and all Leapster TV and Leapster
L-MAX product sales
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