LeapFrog 2008 Annual Report Download - page 93

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LEAPFROG ENTERPRISES, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share data)
Kingdom based on the sales billed by its United Kingdom-based foreign subsidiary, LeapFrog Toys (UK)
Limited, to its customers. Additionally, the Company attributes sales to non-United States countries if the
product is shipped from Asia or one of its leased warehouses in the United States to a distributor in a foreign
country.
The table below shows the sales of products that constituted 10% or more of total net sales by segment for
the years ended December 31, 2008, 2007 and 2006.
2008 2007 2006
$
%of
Net Sales $
%of
Net Sales $
%of
Net Sales
(Dollars in millions)
SEGMENTS
United States:
Tag .................................... $ 51.7 14% $ — n/a $ — n/a
Leapster (1) .............................. 151.6 42% 133.2 39% 148.8 38%
All other ................................ 160.1 44% 205.7 61% 238.9 62%
Total ............................... $363.4 100% $338.9 100% $387.7 100%
International:
Tag .................................... $ 16.7 17% $ — n/a $ — n/a
LeapPad ................................ 5.4 6% 9.7 9% 21.0 18%
Leapster (1) .............................. 27.4 29% 26.4 26% 28.6 25%
All other ................................ 46.2 48% 67.3 65% 65.0 57%
Total ............................... $ 95.7 100% $103.4 100% $114.6 100%
CONSOLIDATED LEAPFROG
Tag .................................... $ 68.4 15% $ — n/a $ — n/a
Leapster (1) .............................. 179.0 39% 159.6 36% 177.4 35%
All other ................................ 211.7 46% 282.7 64% 324.9 65%
Total net sales ....................... $459.1 100% $442.3 100% $502.3 100%
(1) Leapster sales include classic Leapster and Leapster 2 platforms, content and accessories and all Leapster
TV and Leapster L-MAX product sales
F-35