LeapFrog 2006 Annual Report Download - page 9

Our SchoolHouse segment offers supplemental pre-kindergarten through 5th grade school curriculum
programs that incorporate our proprietary technology-empowered personal learning tools, or PLTs, and research-
based instructional principles. Our SchoolHouse curriculum provides over 200 interactive book titles and over
450 interactive assessment cards, for a total of over 6,000 pages of interactive content. At the end of 2006, our
SchoolHouse products could be found in more than 100,000 classrooms. The interactive content includes
instruction and assessment for subject areas such as early literacy, early childhood, reading, language arts, math,
science, English language development and special education.
In the fourth quarter of 2006, we restructured our SchoolHouse segment to focus on reading curriculum in
core grade levels and to align the segment more effectively with our consumer market strategy.
Our net sales for our three business segments for the years ended December 31, 2006, 2005 and 2004, were
as follows:
Year Ended December 31,
% of Total Company
Net Sales
2006 2005 2004 2006 2005 2004
(dollars in millions)
U.S. Consumer ...................................... $350.7 $478.3 $431.9 70% 74% 67%
International ........................................ 114.6 131.2 153.2 23% 20% 24%
SchoolHouse ........................................ 37.0 40.3 55.2 7% 6% 9%
Total Company ..................................... $502.3 $649.8 $640.3 100% 100% 100%
We believe that sound educational principles are at the core of our brands and products. Our grade-based
content is aligned with state and national education standards. All LeapFrog content and curriculum is based on a
proprietary method of learning, created by our in-house educational experts with the assistance of our Education
Advisory Board, which identifies what children learn and when and how they learn it. The members of our
Education Advisory Board meet with our creative design teams periodically throughout the year to participate in
the design and development of our products. We believe that both our in-house experts and outside advisors are
critical in the creation of our learning products.
Our Education Advisory Board
The members of our Education Advisory Board are extensively involved in the research of both education
and reading development. As of February 17, 2007, the members of our Education Advisory Board are:
•Robert Calfee, Ph.D. Dr. Calfee has chaired our Education Advisory Board since our business started in
1995. He has been a prolific researcher and author in the area of reading and reading development for
the past 30 years. Dr. Calfee is presently Distinguished Professor and Dean Emeritus at the School of
Education at the University of California, Riverside. He is professor emeritus at Stanford University’s
School of Education, as well as a member of the board of the Society for Scientific Study of Reading.
•Anne Cunningham, Ph.D. Dr. Cunningham is an associate professor of cognition and development at the
University of California, Berkeley and the Director of the Joint Doctoral Program in Special Education.
She is a past member of the board of the Society for Scientific Study of Reading and the board of
directors for American Educational Research Association, Division C.
•Karen Fuson, Ph.D. Dr. Fuson is a Professor Emeritus at the School of Education and Social Policy at
Northwestern University. She is a mathematics educator and cognitive scientist whose work focuses on
children’s mathematical understanding and the classroom conditions that can facilitate such
understanding. Her past work has contributed to the understanding of children’s counting and
understanding of whole number, fraction and decimal computation.
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