LeapFrog 2006 Annual Report Download - page 13

Current Products
•LeapStart Learning Table (ages 6 months to 3 years). A learning table designed for infants and toddlers
to refine motor skills, introduce letters and numbers and encourage development.
•Alphabet Pal Caterpillar (ages 12 months and up). A musical pull-toy that teaches letter names, letter
sounds, learning songs and colors.
•Fridge Phonics Magnet Set (ages 2 and up). A magnetic letter set designed for preschoolers and
kindergarteners that teaches letter names, letter sounds and learning songs.
•Learn & Groove collection.(ages 6 months to 3 years). Interactive instruments that introduce numbers,
letters, colors, and shapes, in either English or Spanish through music and songs.
New Products for 2007 and 2008
•Learn & Groove Animal Sounds Guitar (ages 6 months to 3 years). A colorful guitar designed for
toddlers to learn numbers, animals and music in English or Spanish. We expect to launch this product in
Fall 2007.
•Brightlings Activity Line and Exploration Station (ages 6 months to 3 years). A discovery device with a
collection of activities that revolves around a central discovery hub that teaches infants and toddlers
shapes, colors, letter sounds, learning songs and first words in five languages. We expect to launch this
product in Fall 2007.
International Products
Our international consumer strategy includes the creation of LeapFrog products in foreign languages as well
as marketing English-language products as tools for learning English as a foreign language. As of December 31,
2006, our products have been marketed and sold in six languages, including Queen’s English, Spanish, French,
Japanese and German, and in more than 25 countries. We currently sell our LittleTouch LeapPad, My First
LeapPad and LeapPad platforms with localized content. Our Leapster platform is sold with the English content
adapted for the British, Australian, and German and non-French-speaking Canadian markets. In 2006, we added
French and Spanish versions of our Leapster learning system and began test marketing Leapster products in
selected China markets. Some of our key infant items such as the LeapStart Learning Table, Learning Drum and
Alphabet Pal caterpillar have also been adapted for markets outside of the United States.
SchoolHouse Products
Our SchoolHouse segment offers supplemental pre-kindergarten through 5th grade school curriculum
programs that incorporate our proprietary technology-empowered personal learning tools and research-based
instructional principles. Our SchoolHouse curriculum provides over 200 interactive book titles and over 450
interactive assessment cards, for a total of over 6,000 pages of interactive content. Our SchoolHouse products
include:
•LeapTrack instruction and assessment system (kindergarten through 5th grade). An integrated system to
instruct and assess students in kindergarten through 5th grade. In 2006, we launched LeapTrack Reading
Pro, a reading intervention product targeting struggling readers in grades 3 and up.
•The Literacy Center (pre-kindergarten through 2nd grade). A product providing instruction and
assessment on key literacy skills in pre-kindergarten, kindergarten and grade 1+ editions.
•Language First! Program (kindergarten through 2nd grade+). An English language development
program for kindergarten through 2nd grade. In 2006, we launched the English Picture Dictionary for
Spanish Speakers.
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