LeapFrog 2006 Annual Report Download - page 11

•Leapster Software Library. Software titles to appeal to both boys and girls with educational games
featuring licensed characters such as Disney Princesses, Dora the Explorer, SpongeBob SquarePants,
and licensed characters from movies such as Finding Nemo, The Incredibles, Cars and Spider-Man.
Digital Titles including art titles specifically designed for students in kindergarten, first through third
grade; a Junie B. Jones journal title; educational titles focusing on phonics and math; and titles featuring
our interactive The Letter Factory and The Talking Words Factory videos.
New Products for 2007 and 2008
•ClickStart My First Computer System (ages 3 to 6). A new preschool learning system delivers a safe,
age-appropriate computing experience through a series of engaging games, while simultaneously
introducing core preschool skills and basic computer functionality. We will be launching this learning
system in Fall 2007.
• In Fall 2007, we plan to introduce new Leapster Family Software. These new titles are compatible with
Leapster, Leapster L-Max and LeapsterTV learning systems. All the games provide in–depth tutorials
and supporting hint structure that offer step-by-step assistance through reading, math, or spelling
concepts. The new titles for Spring 2007 are Scholastic’s Clifford the Big Red Dog Reading, Sonic X.
The new tittles for Fall 2007 are The Batman, Creature Create, Disney/Pixar Cars Supercharged,
Disney/Pixar Ratatouille, Forster’s Home for Imaginary Friends, Nick Jr. Go Diego Go!, Pet Pals and
Scholastic Get Puzzled!
• In September 2006, we announced that we will be introducing in 2008, the next generation of Leapster
platforms that will have web connectivity.
Reading Solutions
Reading Solutions consists of our LeapPad family of products that provide platforms for introducing basic
vocabulary and concepts or reinforcing second-language learning to preschool children, thorough music and
interactive play. Our LeapPad Learning System teaches fundamental reading skills and offers an extensive
library of LeapPad books. Since 1999, the LeapPad platform has transformed our LeapPad books into audio-
interactive learning devices. When children touch words and pictures with the stylus pen, they receive instant
audio feedback that helps them sound out and pronounce words, learn to read and build vocabulary. The LeapPad
learning system allows children to read and learn at their own pace, using educational games, activities, music
and positive feedback. The LeapPad platform is available in English, French, German, Korean, Japanese and
Spanish. A separate version of the LeapPad learning system is marketed by our SchoolHouse segment directly to
U.S. school districts and sold under the “LeapTrack” system which provides assessment information to gauge the
performance of individual students in a classroom environment.
Current Products
•LittleTouch LeapPad learning system (ages 6 months to 3 years). A learning system designed for infants
and toddlers that offers an opportunity for parents to introduce the reading experience and early learning
concepts using finger touch-based interactivity.
•My First LeapPad learning system (ages 3 to 5). A learning system that encourages preschoolers to take
their first steps to develop pre-reading and pre-math skills. It incorporates the same proprietary
NearTouch technology used in our LeapPad learning system.
•LeapPad learning system (ages 4 to 8). An audio-interactive learning device and the first platform of
our LeapPad family of platforms which is based on our proprietary NearTouch technology.
•Retail LeapPad library. A collection of titles developed with guidance from our educational experts and
is designed to help children build skills they need to excel in reading, math, vocabulary, science, music,
logic and more. Our retail library includes titles featuring our proprietary LeapFrog and licensed
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