Johnson and Johnson 2012 Annual Report Download - page 83

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Our Credo
We believe our first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products and
services. In meeting their needs everything we do must be of high
quality. We must constantly strive to reduce our costs in order to
maintain reasonable prices. Customers’ orders must be serviced
promptly and accurately. Our suppliers and distributors must have an
opportunity to make a fair profit.
We are responsible to our employees, the men and women who work
with us throughout the world. Everyone must be considered as an
individual. We must respect their dignity and recognize their merit. They
must have a sense of security in their jobs. Compensation must be fair
and adequate, and working conditions clean, orderly and safe. We must
be mindful of ways to help our employees fulfill their family
responsibilities. Employees must feel free to make suggestions and
complaints. There must be equal opportunity for employment,
development and advancement for those qualified. We must provide
competent management, and their actions must be just and ethical.
We are responsible to the communities in which we live and work and
to the world community as well. We must be good citizens — support
good works and charities and bear our fair share of taxes. We must
encourage civic improvements and better health and education. We
must maintain in good order the property we are privileged to use,
protecting the environment and natural resources.
Our final responsibility is to our stockholders. Business must make a
sound profit. We must experiment with new ideas. Research must be
carried on, innovative programs developed and mistakes paid for. New
equipment must be purchased, new facilities provided and new
products launched. Reserves must be created to provide for adverse
times. When we operate according to these principles, the
stockholders should realize a fair return.
One Johnson & Johnson Plaza, New Brunswick, New Jersey 08933