Johnson and Johnson 2005 Annual Report Download - page 20

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PAGE 18 JOHNSON & JOHNSON 2005 ANNUAL REPORT
Leadership brings with it opportunity and the responsibility to
understand and meet the needs of consumers in the markets we serve.
The long-term leadership and growth of the JOHNSON’S®
Baby brand is based on a commitment to continually
find better ways to serve parents and their children.
Building consumer knowledge is also key to greater
opportunities in emerging markets, such as China,
India, Russia and Brazil, where birth rates are high
and needs differ from those in developed markets. By
focusing on in-depth consumer understanding, profes-
sional programs and consumer education, enhanced
distribution channels, and product offerings tailored to
local needs and consumer value, our businesses are
achieving significant growth across diverse markets
and economic spectrums.
BabyCenter, L.L.C., the most popular online resource for new
and expectant parents, has helped millions of parents
raise happy, healthy children since its launch in 1997.
In 2005, it launched its first book, The BabyCenter®
Essential Guide to Pregnancy and Birth. The company
The NEUTROGENA®VISIBLY
CLEAR™ line of cleansing and
acne products, which entered
the European market in 2004,
has become the number one
medicated brand in France and
the number two medicated
brand in Germany. NEUTROGENA®VISIBLY CLEAR™
was developed especially for young skin. It offers a
combination of effective skin-cleansing properties with
plant extracts for calming benefits.
NEUTROGENA® ADVANCED SOLUTIONS™ products are meeting
needs in the expansive cosmetic dermatology category.
Dermatologists and salon professionals recommend
microdermabrasion as a highly effective way to promote
surface cellular renewal and rejuve-
nate the complexion with lasting
results. The NEUTROGENA®
ADVANCED SOLUTIONS™
MicroDermabrasion kit
is a patented system for
professional-level micro-
dermabrasion results at
home and has rapidly
gained market leadership.
A breakthrough collection of baby skin
care products, JOHNSON’S®SOOTHING NATURALS™
combines the gentleness of JOHNSON’S®with benefi-
cial plant-derived ingredients that contain a patent-
pending complex of all four forms of vitamin E, olive
leaf extract, minerals and essential amino acids, and
emollients. The JOHNSON’S®Skin Maturation Study,
an in-depth study of infant skin, guided the develop-
ment of JOHNSON’S®SOOTHING NATURALS™. This
groundbreaking research into the structure and func-
tion of infant skin found that babies’ skin is rapidly
changing during the first years of life. Based on these
findings, the JOHNSON’S®SOOTHING NATURALS™
line was created to maintain the integrity of the devel-
oping skin barrier and to provide moisture critical to
healthy skin. The line includes lotion, cream, wash,
balm, and hair and body wash.