Johnson and Johnson 2005 Annual Report Download - page 12

PAGE 10 JOHNSON & JOHNSON 2005 ANNUAL REPORT
program educates osteoarthritis patients about advances
in techniques and technologies that may reduce their
pain and restore their mobility. The campaigns feature
DePuy knee and hip replacement patients describing
how joint replacement has changed their lives. Ortho-
paedic surgeons also appear in the campaign to discuss
the risks of joint replacement surgery and factors
involved in recovery and rehabilitation.
The acquisition of Hand Innovations LLC, a manufacturer
of diverse and innovative products focused on the
needs of the upper extremity surgeon, provides DePuy
Orthopaedics, Inc. with leading technology in the
fastest-growing segment of the worldwide extremities
market. Hand Innovations’ implants for the treatment
of distal radius, or wrist, fractures have changed the
standard of surgical treatment. The company’s Distal
Volar Radius (DVR) plates offer clear benefits including
structural strength, less soft tissue disturbance and the
potential for faster recovery as compared to casting,
external fixation or other plates. Worldwide, more than
200,000 wrist fractures are treated surgically each
year, and more than 50,000 DVR plates have been
implanted since the technology was introduced in
February 2001.
DePuy International is bringing forward innovation in hip
replacement that represents significant advancements
for patients with hip arthritis and uniquely positions
the company as a leader in minimally invasive surgery.
This advanced approach includes MICROHIP™ instru-
ments and educational services for a minimally invasive
surgical technique that enables surgeons to limit muscle
and tissue damage during a replacement procedure;
DEPUY PROXIMA™, a hip implant designed
to preserve bone and soft tissue,
and DEPUY ASR™ XL metal-on-
metal bearings that offer larger
diameters for improved joint
stability and reduced wear.
Advanced solutions from
DePuy Spine, Inc. include the
EXPEDIUM™ Spine System
(right), a comprehensive
system of implants and
instruments designed to help
surgeons correct deformities,
such as scoliosis, or stabilize
the spine in cases of trauma
or degenerative disc disease.
ACUVUE® OASYS™ Brand Contact
Lenses with HYDRACLEAR™ PLUS
from the Vistakon Division of
Johnson & Johnson Vision Care,
Inc. are made from a unique
silicone hydrogel material that
offers a breakthrough for lens wearers who suffer from
contact lens dryness. ACUVUE®OASYS™ has been cleared
by the U.S. Food and Drug Administration (FDA) for
daytime wear and six nights/seven days of extended wear.
In the U.S., ACUVUE®ADVANCE™ Brand Contact Lenses
for Astigmatism are the fastest-growing silicone hydrogel
daily wear contact lens for people with astigmatism.
The LifeScan, Inc.
vision is creating
a world without
limits for people
with diabetes. An
important part
of achieving this
vision is educating
patients on the
importance of monitoring blood glucose and the com-
pelling need to manage their disease. In markets around
the world, diabetes“Heroes,” such as singer Patti LaBelle in
the U.S. and actor Naseeruddin Shah in India, commu-
nicate to other diabetes patients the benefits of regular
blood glucose self-monitoring with products such as the
ONETOUCH®ULTRA®and the ONETOUCH®HORIZON™
Blood Glucose Monitoring Systems.
DePuy Orthopaedics, Inc. is a leader in mobile bearing knee
technology with the LCS®Total Knee System and the P.F.C.
®
SIGMA™ Rotating Platform Knee System. The company
launched a direct-to-patient education program in
November 2004 that has been instrumental in encouraging
patients to call for information and talk to an orthopaedic
surgeon about joint replacement surgery. The advertising