John Deere 2014 Annual Report Download - page 3

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3
EYES ON THE HORIZON
More Than 9.5 Billion:
Estimated worldwide population by 2050
Nearly 70% living in cities
Capital Expenditures + Research & Development
(in billions)
Experts project that the world’s expanding and
increasingly urban population will enjoy higher living
standards and diets that include more grain-
intensive foods such as meat. In response, Deere
will be called on to offer products and services
that help meet the demand for more food, fuel,
shelter, and infrastructure in the years ahead.
Carrying out our growth plans requires an
extensive commitment to advanced new products
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illustrated by last year’s combined expenditure
of $2.5 billion for R&D and capital projects.
R&D Spending
2012 2013 2 014
$2.8 $2.6 $2.5
$1. 4
$1. 4
$1.5
$1.0
C
apita
l
Expen
d
iture
s
20502010
70%
1999/2000 2002 2005 2008 2011 2014
$ 1. 5
$1. 1
Global Grain Demand (in millions of metric tons)
2,500
2,300
2 ,10 0
1, 9 0 0
1, 7 0 0
Worldwide demand for grain
(corn, rice, soybeans, and wheat)
has climbed steadily in recent years
and is up by approximately 40% since 2000.
Source: USDA WASDE report, August 2014.