John Deere 2014 Annual Report Download - page 13

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13
2012 2013 2014
$2,534 $3,215 $2,231
AGRICULTURE & TURF SVA (MM)
–Sales decline 9% amid
weakening demand
for farm machinery,
especially larger models.
–Operating prot falls to
$3.65 billion, compared with
$4.68 billion a year earlier;
factors include lower shipment
and production volumes and
a less favorable product mix.
–Focusing on important markets, company introduces new large
square balers, windrowers, and self-propelled forage harvesters
for commercial-scale operations and contractors, and diesel
commercial mowers for landscape and turf contractors.
–Supporting growth in Asia, company holds rst product-
introduction meetings for dealers in region; products featured
included new tractors, sugarcane and combine harvesters,
cotton pickers, and precision-farming technology.
–Innovations, including hybrid plug-in tractor, hitch system
for easier tractor-implement connection, and forage-quality
advancements, earn awards and industry recognition in
France, Holland, Italy, Spain, and U.K.
–Bolstered by improvements
in construction and forestry
markets, operating prot
jumps 71%, to $648 million,
on a 12% increase in sales.
–Helped by higher prots,
SVA reaches $206 million,
best in seven years.
–Continuing growth outside
U.S. and Canada, division inaugurates new backhoe, wheel
loader, and excavator manufacturing facilities in Brazil and
adds to dealer coverage of Brazilian market; broadens product
offering in China with introduction of new excavators.
–Division adds ForestSight technology suite to its services
lineup, allowing loggers to wirelessly connect machines and
dealers to optimize machine performance and minimize
downtime.
2012 2013 2014
$(68)$68
CONSTRUCTION & FORESTRY SVA (MM)
$206
Continuing the rapid introduction of advanced products, Deere brings out
the largest tractors in its lineup – the 9R/9RT Series. Boasting 620 horsepower,
the 9620R is the most powerful tractor built by the company.
Combining strict emissions compliance with customer needs,
Construction & Forestry division rolls out wheel loaders with cabs that are
quieter and engines that are U.S. EPA Final Tier 4/EU Stage IV-compliant.
Unless otherwise indicated, all capitalized names of products and
services are trademarks or service marks of Deere & Company.