John Deere 2010 Annual Report Download - page 8

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8
Well-Positioned for Future
With our strong 2010 performance, the company remains
well-positioned to capture the economic tailwinds that hold
such promise for our future. Thanks in large part to the
dedication and hard work of talented John Deere employees,
our plans for helping meet the world’s growing need for
advanced agricultural and construction equipment are well on
track and moving ahead at an accelerated rate. That’s a chief
reason we remain so confi dent about the company’s prospects
and our ability to deliver signifi cant value to customers and
investors in the years ahead.
We fi rmly believe this is a great time to be associated with
John Deere. To all who share our commitment to improving
global living standards and our passion for serving those
linked to the land, we say thanks for your continuing support.
On behalf of the John Deere team, December 17, 2010
Samuel R. Allen
energy conservation. On the product side, the John Deere 8320R
tractor set fuel-effi ciency records for its size class in the
Nebraska-lab tests. Further, two applications relying on global-
positioning satellite technology – iGrade and iSteer – were
introduced to help customers manage surface water and
equipment operation with greater effi ciency and precision.
With respect to our employees, John Deere’s exceptional safety
record continued in 2010. More than half of over 100 company
locations ended the year without a lost-time injury. About
one-third of our units completed 2010 with more than one million
hours worked since the last such injury.
Realizing that the success we attain can be no greater than
the talent we attract and nurture, John Deere introduced a series
of rigorous competencies for its leaders during the year. The aim
is to drive higher, more sustainable levels of employee engagement
while tying the role of managers throughout the organization
more directly to company business goals. One new leadership
competency, proactively leading change, underscores the vital
importance of change in guiding John Deere toward new levels
of achievement.
John Deere 3522 sugarcane harvester is company’s fi rst two-row model.
The machine, introduced in 2010, boosts productivity and cuts down
on fuel consumption. Sugarcane is widely used in Brazil as a source of
the renewable fuel ethanol.