Jack In The Box 2014 Annual Report Download - page 9

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Jack in the Box. At Jack in the Box, we build brand awareness through our marketing and advertising programs and activities. These activities are
supported primarily by financial contributions to a marketing fund from all company and franchise restaurants based on a percentage of sales. Activities to
advertise restaurant products, promote brand awareness and attract customers include, but are not limited to, regional and local campaigns on television,
radio and print media, as well as Internet advertising on specific sites and broad-reach Web portals. Also, in recent years we began utilizing social media as a
channel to better reach our target customers.
Qdoba Mexican Grill. At Qdoba, the goal of our advertising and marketing is to build brand awareness and generate traffic, and we seek to build brand
advocates by delivering a great guest experience in the restaurants. All restaurants contribute a small percentage of gross sales to a fund primarily used for
production and development of brand assets. Advertising is primarily done at the regional or local level for both company and franchise owned and operated
restaurants, and is determined by the local management. Advertising is created at the brand level and the system operators can utilize these assets, or tap into
our in-house creative services group to create custom advertising that meets their particular communication objectives while adhering to brand standards.
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At September 28, 2014, we had approximately 19,150 employees, of whom 18,350 were restaurant employees, 700 were corporate personnel, and 100 were
field management or administrative personnel. Employees are paid on an hourly basis, except certain restaurant management, operations and corporate
management, and administrative personnel. We employ both full- and part-time restaurant employees in order to provide the flexibility necessary during
peak periods of restaurant operations.
We have not experienced any significant work stoppages, and support our employees, including part-time workers, by offering industry competitive wages
and benefits. We offer all hourly employees meeting certain minimum service requirements access to health coverage, including vision and dental benefits.
As an additional incentive to our Jack in the Box hourly team members with more than a year of service, we pay a portion of their health insurance premiums.
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The following table sets forth the name, age, position and years with the Company of each person who is an executive officer of Jack in the Box Inc.:
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
Leonard A. Comma
45
Chairman of the Board and Chief Executive Officer
13
Mark H. Blankenship, Ph.D.
53
Executive Vice President, Chief People, Culture and Corporate Strategy Officer
17
Jerry P. Rebel
57
Executive Vice President and Chief Financial Officer
11
Phillip H. Rudolph
56
Executive Vice President, Chief Legal and Risk Officer and Corporate Secretary
7
Frances L. Allen
52
President, Jack in the Box Brand
—
Timothy P. Casey
54
President, Qdoba Restaurant Brand
2
Keith M. Guilbault
51
Senior Vice President and Chief Marketing Officer
10
Elana M. Hobson
54
Senior Vice President of Operations
37
Paul D. Melancon
58
Senior Vice President of Finance, Controller and Treasurer
9
Carol A. DiRaimo
53
Vice President of Investor Relations and Corporate Communications
6
The following sets forth the business experience of each executive officer for at least the last five years:
Mr. Comma has been Chairman of the Board and Chief Executive Officer since January 2014. From May 2012 until October 2014, he also served as
President, and from November 2010 through January 2014, as Chief Operating Officer. Mr. Comma served as Senior Vice President and Chief Operating
Officer from February 2010 to November 2010, Vice President Operations Division II from February 2007 to February 2010, Regional Vice President of the
Company’s Southern California region from May 2006 to February 2007 and Director of Convenience-Store & Fuel Operations for the Company’s
proprietary chain of Quick Stuff convenience stores from August 2001 to May 2006.
Dr. Blankenship has been Executive Vice President, Chief People, Culture and Corporate Strategy Officer since November 2013. He was previously Senior
Vice President and Chief Administrative Officer from October 2010 to November 2013, Vice President, Human Resources and Operational Services from
October 2005 to October 2010 and Division Vice President, Human Resources from October 2001 to September 2005. Dr. Blankenship has 17 years of
experience with the Company in various human resource and training positions.
7