JVC 2010 Annual Report Download - page 21

JVC KENWOOD Holdings, Inc. 19
Video image of the new network service
Home AVC Tuner Box
The basic policy of the JVC Kenwood Group is to position
itself as a unique, specialized manufacturer and world leader.
To that end, we are working to enhance competitiveness and
profitability by consolidating the corporate bases established
by the two companies into a new corporate entity that can
operate successfully in a digital era. This will be achieved
using management integration as the starting point for a new
growth strategy, and creating and increasing corporate value by
applying the synergies of management integration.
By integrating the video, audio and wireless
communications technologies of JVC and Kenwood at a high
level, JVC Kenwood, with the New Business Development
Center at the helm, has been working to develop
unconventional products and services that are appropriate for
a digital network era, and that stimulate peopleʼs sensitivities,
awaken latent needs and bring surprises and changes to
everyday lifestyles.
The first of these new products that we have developed is
the Home AVC (Audio, Visual, and Communication), which is a
home AV product that offers a new lifestyle by combining the
audio, video and communications functions, as well as a new
network service linked to this new product and a tuner that is
compatible with the network service.
“Home AVC” is a home AV product that proposes a
new lifestyle
❶ Home AVC with which users can enjoy varied video and
music contents
❷ A high-grade digital amplifier that includes the know-how
and high-quality sound of JVC and Kenwood
❸ The new UI design offers an intuitive interface
❹ Installed with a new network service function
New network service and tuner box compatible with
the network service
❶ Clear radio broadcasts can be received even in poor reception
areas where there are radio disturbances
❷ Offering new ways of excitement using additional data
❸ The two-way function enables an expansion of advertising
activities
❹ Tuner BOX that makes the new network service available by
connecting with the audio-video equipment that users
already have such as a TV and VCR
Basic Conceptualization of the New Products and Services
Thus, JVC Kenwood will strengthen initiatives for new businesses by commercializing and launching new
home AV products that propose new lifestyles, including tuners that are compatible with a new network
service and mobile AV products and by accelerating development of new next-generation products that
make the most of the Groupʼs technologies.
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Tuner Box
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Proposition of new lifestyles New business modelProposition of new lifestyles New business model