JVC 2010 Annual Report Download - page 17

JVC KENWOOD Holdings, Inc. 15
Used wood, an ideal material for use as a vibration board DVD/CD
Woodcone Speakers Micro System
Thin (6.4mm) and light weight (5.7kg) 32”
Class Full HD LCD Display
※ At the thinnest section: the depth between the LCD panel
surface and the rear of the cabinet
High grade model using wood diaphragms and color
variation models to be able to choose depending on
preference and a fashion various headphones lineups
Real 10 Megapixel Stills with no interpolation,
Full HD memory camcorder “Everio”
* The Everio GZ-HM1, received the Best Expert Camcorder
prize in the Technical Image Press Association (TIPA)'s
prestigious TIPA Awards 2010, the most coveted photo and
imaging awards worldwide.
50,000:1 native contrast radio for deep,
true black level HD D-ILA Consumer Front
Projector
Compact Hi-Fi system equipped with digital doc for iPods
that both CD and iPod reproduce by high-quality sound
The Home & Mobile Electronics business consists of the home
entertainment business, which includes home audio systems,
AV accessories and displays, and the digital imaging business,
which encompasses mainly camcorders (video cameras).
In the home entertainment business, the AV accessory
segment established a highly profitable structure by forming
a fabless business model. The home audio system segment,
as the common business of Kenwood and JVC, succeeded in
turning a profit by leveraging the effects of integration and
structural reforms. The display segment drastically reduced
fixed costs by narrowing down unprofitable models and regions
and achieving the resultant restructuring caused by reviewing
production and sales systems.
With regard to the digital imaging business, sales of
mainstay camcorders increased in the domestic market.
However, their sales decreased in overseas markets owing to
price declines and a shift of demand to low-end models. As
a result, profit and loss of the business deteriorated greatly.
To cope with this situation, we made every effort to improve
product competitiveness and cut fixed costs, aiming for a
substantial improvement in profit and loss.
In future, in the home entertainment business, we will
have the AV accessory segment, a highly profitable base,
advance into unexplored markets. At the same time, we will
reinforce the domestic market to accelerate its growth. The
audio segment will shift its focus of investment from existing
fields to new ones, and make production and development
more efficient, by leveraging the effects of integration and
structural reforms. The display segment will shift to a new
business model while strengthening its presence. It will do
this by implementing, beginning with the North American
and emerging markets, a partnership strategy that utilizes
brand power, marketing capability, product planning and
development ability, and sales networks.
Regarding the digital imaging business, the camcorder
segment will strengthen its cost and product competitiveness
by using newly developed processors as the unified platform.
It will further enhance its second-ranked position in the world
market by implementing a product strategy to win over users
of still cameras, such as PICSIO — a new concept camcorder
that comes up with new image communication — and by
developing new sales routes. Furthermore, we will expand and
enhance our business taking into consideration cooperation
and alliance with other companies. We will continue to develop
a projector that adopts D-ILA, a proprietarily-developed optical
device, as the next-generation mainstay of the video field.
*