JVC 2010 Annual Report Download - page 19

JVC KENWOOD Holdings, Inc. 17
Establishing the Entertainment Laboratory,
a new B-to-B (business service) business division
—Applying the companyʼs sound and image know-how to the business scene—
In April 2010, Victor Entertainment Co., Ltd. established the “Entertainment Laboratory (hereinafter, “e-Lab”),” a new
business division, with the aim of promoting the shift to a B-to-B (business service) focus, a new business segment
completely different from its current core package business.
e-Labʼs mission is to promote the transfer of technological know-how in marketing, sales promotion, as well as
the production of music and images into JVCʼs entertainment and general business segments. The five main business
segments of JVC are listed as follows:
❶
The Music Plus Business: Creating added value through sound solutions provided by enterprises, groups and products, or in other words, the staging of spiritually enriched “scenes.”
❷
The Event Producing Business: Providing support to events by making the best of the companyʼs know-how cultivated through the organization of live shows and concerts.
❸
The Custom-made Business: Proposing the production of commemorative music packages as well as music distribution in order to support the creation of strong brands
through the power of songs (affinity and spreading power).
❹
The Promotion Business: Planning new products on a low budget and conducting totally unexpected marketing activities by utilizing the know-how and sales channels of
record makers that attempt to attract the interest of people in regard to services.
❺
The Space Producing Business: Providing added value that accompanies entertainment, to existing space and facilities by utilizing technologies such as the “high resolution
audio system,” which place emphasis on sound quality, as well as systems like the “digital window” which create “windows” using images.
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4
2
5
3
6
1． Yuko Hara ”Hallad”
2． SMAP ”We are SMAP !”
3． Kazuyoshi Saito
“Zutto sukidatta”
4． KANJANI∞(8)
“Kan Pani vol.1” “Kan Pani vol.2”
“Kan Pani vol.3”
5． Begin
“Begin No Shimauta
Omototakeo 3”
6． Do Hatsu Ten
“Manatsu No Kirigirisu”
The Entertainment business consists of the software segment
with Victor Entertainment, Inc. and Teichiku Entertainment, Inc.
as the core, and the business on consignment that specializes
mainly in pressing of CDs, DVDs and Blu-ray discs and logistics.
The software segment focused on improving earnings. To
this end, the segment reorganized the Victor Entertainment
Group. It aimed to reconstruct the base for creating hit
content responding to changes in the entertainment industry
environment, such as diversification of user preferences. It also
strove to improve the infrastructure for distributing content
through the Internet and mobile phones. The segment also
strengthened the four functions of content production,
management, property-rights-based businesses such as music
publishing, and networks and distribution. It deepened the
interplay among these functions.
In future, the software segment will expand and reinforce
the business by finding and training new talented artists, and
realize total entertainment that responds to diversification of
media for music distribution. To achieve this, the segment will
leverage its various strengths for developing new businesses.
These strengths include music assets that consist of many hits,
centering on Japanese music such as pops and enka (traditional
Japanese popular songs), which have been accumulated by
Victor Entertainment and Teichiku Entertainment over the years
from the early period of the Japanese music industry. They also
include extensive networks, production know-how, recording
infrastructure and human resources in the entertainment
industry.
To shift to a new business structure, we will focus on the
solution business and the service business, and make greater
efforts for a new service business that transfers resources in
the Entertainment business to other businesses. Such a new
business segment, for example, will propose an entertainment
corridor, which combines display-based digital signage, music
and videos.