Huntington National Bank 2004 Annual Report Download - page 14

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We have demonstrated our ability to grow loans and deposits.
Rich Porrello, Senior Vice President, Dealer Sales Regional Manager, 18 years experience in the financial services industry
Darlene Goldbach, Senior Vice President, Business Banking Market Manager, 15 years experience in the financial services industry
Russell Swan, Senior Vice President, Commercial Real Estate Team Leader, 29 years experience in the financial services industry
Increasing earnings is dependent on growing the franchise, of which a key component is the ability to grow loans and deposits.
Over the last two years, we have produced strong growth in residential mortgages, home equity loans and lines, middle
market commercial real estate loans, and small business loans.
Small businesses are the foundation to economic growth in our markets and are key to attracting additional business. Two
years ago we launched an initiative focused on meeting the needs of this segment. It has been a success. During 2004, small business
loans increased 12%, compared with a 9% growth rate in the previous year. In addition, small businesses often seek financial help
beyond just loans. This typically includes cash management services, which grows deposits and generates fee-based revenue.
Importantly, our deposit growth has been broad-based. Over the last three years, total deposits, a stable source for funding
loan growth, increased in every one of our key markets.
Our “local bank with national resources” positioning enables us to stay close to our customers, with loan and deposit
relationships being key elements. Increasingly, customers view Huntington as their essential financial partner. This builds loyalty,
and loyalty builds earnings.
12
Akron
Charleston
Holland-Grand
Haven
Indianapolis
Toledo
Grand Rapids
Cincinnati
Detroit
Cleveland
Columbus
Total Deposit Growth
(millions of dollars)
Small Business Loan Growth
(average in millions of dollars)
+9%
$5,658 +78%
$2,259 +40%
$2,142 +18%
$1,231 +44%
$1,114 +60%
$955 +17%
$559 +33%
$434 +12%
$419 +24%
$392 +28%
June 2004
June 2001
Why It Matters
Going Forward
$1,642
$1,787
$2,003
2002 2003 2004
+12%