Huntington National Bank 2004 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2004 Huntington National Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 142

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142

We’re growing key customer relationships.
Terry Monahan, Vice President, Private Financial Group Portfolio Manager, 10 years experience in the financial services industry
Deborah Stein, Senior Vice President, Retail Group Executive, 21 years experience in the financial services industry
Opening a checking account is normally the first step in building a complete customer relationship. Until this past year,
we had seen little growth in consumer demand deposit households or small business demand deposit relationships, two very
important customer segments and both critical to our ability to expand the franchise.
Importantly, in 2004, the investments made over the last couple of years in associate sales and service training, as well
as technology upgrades to our front-line banking office capabilities, began to payoff.
During 2004, our consumer household checking base grew. We now serve over 500,000 consumer checking account
households, a 2% improvement from the end of 2003. The small business checking account base now exceeds 50,000 relationships,
a 9% improvement.
Associate sales and service training, the opening of new banking offices, and the expansion of Internet and telephone
banking capabilities are all targeted at growing consumer and business relationships. Our success will be demonstrated by our
ability to attract new customers and deepen relationships with existing customers, both key drivers of expanding the franchise.
Small Business Relationships
10
Consumer Households
489,491
502,931
486,913
488,516
490,924
494,960
6/02 12/02 6/03 12/03 6/04 12/04
46,708
50,857
46,317
46,585
46,614
48,984
6/02 12/02 6/03 12/03 6/04 12/04
GROWING RETAIL CHECKING ACCOUNT RELATIONSHIPS(1)
Why It Matters
Going Forward
(1) Excludes sold banking offices.