Huawei 2013 Annual Report Download - page 37

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36 Management Discussion and Analysis
the latest in technology to consumers everywhere.
In product development, we adhere to a quality
strategy, attaching the utmost importance to
improving consumer experience. We strive to
break through technical limitations to provide
innovations tailored to consumer requirements.
By doing so, we enable more people from around
the world to reap the benefits of technological
progress and realize their dreams. The Ascend
product lineup includes the D series with the
ultimate in technology, the P series with the
ultimate in fashion, the G series that offers the
best blend of performance and cost, and the Y
series that delivers the best in terms of accessibility.
In the future, we will leverage our advantages in
intelligent 4G LTE technologies, strive to make
the impossible possible, and provide ubiquitous
high-speed connections to consumers. Our goal
is to enable customers to better experience
unparalleled technologies.
In 2013, we made notable achievements in channel
development. Our revenue from open channels
grew by 98% year-on-year. In open markets where
retail accounts for a high proportion of all sales,
such as China, Russia, Italy, the UK, Saudi Arabia,
the Philippines, and South Africa, the sales of our
smartphones grew by more than 80%. In addition,
we established strategic partnerships with top
distributors and retailers in China, Western
Europe, the Middle East, Southeast Asia, and other
markets, which helped promote our large-scale
sales. In the development of e-commerce channels,
sales from these venues began to generate results
in 2013. Many of our products remained top
sellers online, such as the Ascend Mate, Honor
3 Outdoor, MediaQ M310, Honor 3C, and Honor
3X. More than 10 million users pre-ordered the
Honor 3C, setting a new sales record for Huawei
mobile phones.
The development of 4G LTE is in full swing
around the globe, and a “borderless network” is
becoming reality. With different 4G LTE products
and Huawei’s future-proof innovative technologies,
consumers can connect using ultra-broadband
with zero wait time anytime, anywhere. This level
of connectivity provides added conveniences
and opportunities for consumers whether they
are in the office, on the move, or at home —
smart devices are becoming the most important
thing consumers take along. We are a latecomer
to the smart device field. 4G LTE presents a
unique strategic opportunity for us to surpass
our competitors worldwide by leveraging our
advantages in 4G LTE networks as well as leading
technologies and patents. With our proven track
record in the communications field, we will lay
hold of this historic opportunity, deliver an inspired
experience, and bring more pleasant surprises to
consumers worldwide.