Huawei 2013 Annual Report Download - page 35

34 Management Discussion and Analysis
provided more support to our partners with
respect to training & certification, Marketing
Development Fund (MDF), finance, etc. and
proactively conducted joint marketing activities
with them. Both the quantity and quality of our
partners have considerably increased. A sound and
open channel ecosystem is taking shape.
Huawei Enterprise Services provides ICT services
for the enterprise market, covering the entire
network lifecycle. It includes technical consulting,
network planning, network design, deployment,
technical support, network optimization, as well as
technical and pre-sales training and certification.
We are dedicated to building a strong global
ecosystem of service partners through certification,
authorization, enablement, incentives, and all-
around service support. Through this partner
ecosystem we serve customers by leveraging
our respective advantages. By the end of 2013,
we had more than 800 certified and authorized
service partners. Together with our partners
we delivered over 5,000 projects during 2013.
We have established a global ICT training and
certification program, including Huawei’s in-house
training centers, authorized training partners, and
education projects with more than 30 universities.
Our training and certification program has helped
develop ICT professionals around the globe. By
the end of 2013, we trained more than 16,000
individuals and certified more than 3,000
engineers.
The information society is coming at an unstoppable
pace. No industries and enterprises can be outside
of it. To ride on this trend, enterprises must
embrace advanced ICT technologies & solutions
for digital reforming to build leading advantages
into the future. In 2014, we will continue to
make investments, consolidate resources, and
prioritize the build-up of marketing and channel
capabilities and teams in the enterprise business.
We will use marketing to promote sales, attach
equal importance to marketing and sales, develop
innovative, differentiated, leading, and easy-to-
integrate ICT products and solutions, and cultivate
specialized channel partners. In the enterprise
market, we will continue to work hard to surpass
ourselves, strive to become the best innovation
partner of our enterprise customers in the ICT
infrastructure domain, enthusiastically embrace
opportunities and challenges in the ICT era, keep
up with technological trends, remain customer-
centric, and continue to create value for customer
business success.
Consumer Business
4G LTE is developing rapidly. In particular, the
Chinese market will lead the high-speed growth
of LTE around the globe in the coming years. This
will present historic opportunities for the rapid
development of our smart devices. By relying on
our end-to-end and leading advantages in 4G LTE,
we will continue to launch high-quality mobile
phones by centering on consumer experience,
improve consumer satisfaction by combining
experience in hardware, applications, and services,
and strive to become a leading global smart device
brand.
In 2013, our consumer business continued to
maintain effective growth, earning sales revenue
of CNY56,986 million, an annual increase of
approximately 18%. Annual shipments totaled 128
million units. Historical breakthroughs were made
in our smartphone business, and we were ranked
among the top three globally. We continued to
focus on a quality strategy and launched flagship
devices, such as the Ascend P6 and the Ascend
Mate. The Ascend P6 was sold in more than 100
countries, achieving extraordinary results in terms
of both brand awareness and profit. Our Emotion
UI took user experience to a new level, and our
investment in the Huawei Fan Club has begun
to pay off. Our share in the mobile broadband