Hamilton Beach 2011 Annual Report Download - page 17

best-in-class brands and products. Because
HBB delivered a meaningful increase in
its product pipeline in 2011 and expects
to maintain this increased level of new
product platforms in 2012 and beyond,
the company believes it is well-positioned
to deliver increased placements and
promotions across the retail marketplace.
The company is focused on ensuring
it remains a leading designer, marketer
and distributor of small electric household
and commercial products sold under strong
brand names with innovative solutions
that improve everyday living and achieving
growth profitably. Longer term, HBB will
continue to work to increase revenues
and profitability by gaining placements
and promotions at its key U.S. consumer
retailers. The company will also continue
to work on improving efficiencies, reducing
costs, increasing pricing when needed and
pursuing strategic growth opportunities,
including growth opportunities for the
Hamilton Beach®and Proctor Silex®brands
through new product offerings and for the
Melitta®brand with increased distribution,
as well as other domestic growth opportu-
nities in the high-end consumer market.
In addition, HBB will continue to pursue
strategic growth opportunities in Canada,
Latin America and other emerging markets,
as well as in global commercial markets,
which are expected to provide above-
average growth rates in 2012 and beyond.
As a result, the company believes it is
well-positioned to continue its leadership
position in the small kitchen appliances
industry and to move toward achieving its
long-term financial objective of a minimum
10 percent operating profit margin in the
years ahead.
Above: A free-standing display at the Kitchen Collection®
store in Chillicothe, Ohio.
Below: The newly formatted Kitchen Collection®store
in Chillicothe, Ohio, features bump outs to improve the
display of products.
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