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7
Newell Rubbermaid | 2013 Annual Report
2013 Highlights
DEVELOPMENT
Created a global R&D, design, insights and
marketing organization focused exclusively
on building the strategic growth agenda
for each of our brands and categories
Established a new Innovation Team
to generate ideas and support new
concept development
Reduced the number of brand activities
to concentrate on fewer, bigger, more
impactful ideas
Streamlined North American operations into
one design hub and two marketing hubs
Initiated an accelerated e-commerce plan,
increasing funding under the direction of
an experienced leadership team
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Mark S. Tarchetti
Chief Development Offi cer
DELIVERY
Restructured Customer Development
to strengthen the partnership with our
customers
Created a new global Supply Chain
organization to optimize operations across
the enterprise
Increased market share and brand awareness
through Furious Five promotional campaigns
in North America
Simplifi ed operations in Europe, Middle East
and Africa to increase profi tability and drive
long-term growth
Centralized North American customer service
functions to provide a center of excellence for
customer relations across business segments
DE
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h
I
n
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William A. Burke III
Chief Operating Offi cer
Douglas L. Martin
Chief Financial Offi cer
FINANCE / IT
Grew core sales 3.2 percent
Increased normalized earnings per share
9.6 percent to a record $1.83
Reduced outstanding debt by $82 million
and increased cash by $43 million
Allocated $644 million to dividends and
share repurchases
Expanded the global SAP
implementation to Latin America
with the successful launch in Brazil
LEGAL
Centralized management
of outside legal spending,
reducing costs by one-third
Reorganized the legal function
to optimize the use of in-house
legal counsel
HUMAN RESOURCES
Recruited new talent to
strengthen specifi c skill sets
and global perspectives
Launched Performance Plus,
a new compensation platform
designed to link individual
objectives to corporate goals
and help drive a performance
culture