Graco 2013 Annual Report Download - page 6

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6
Newell Rubbermaid | 2013 Annual Report
Sharpening Our Portfolio Choices
The Growth Game Plan is a transformative strategy
that calls for sharper portfolio choices and
increased investment in our brands and capabilities
to drive accelerated performance and make
Newell Rubbermaid a bigger, faster-growing,
more global, more profi table company. To fund
this effort, we are identifying unproductive costs
and converting them into fuel for increased
spending on innovation, marketing and selling
activities in support of our best growth ideas and
opportunities. Our Win Bigger businesses —
Commercial Products, Tools and Writing — are
the major drivers of future company growth and
our fi rst priority for expansion in fast-growing
emerging markets. Our Win Where We Are
businesses — Home Solutions and Baby & Parenting
— are expected to grow ahead of their categories
in their current geographies by partnering more
strategically with customers and developing new
distribution channels. Our Incubate for Growth
businesses — Endicia and Healthcare — are in the
early development phase and will receive the
resources they need to develop into compelling
growth platforms.