Graco 2013 Annual Report Download - page 2

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2
Newell Rubbermaid | 2013 Annual Report
Development Delivery Finance/IT
Legal
HR
Design
R&D
Customer
Development
Marketing
Writing Commercial
Products Tools Home
Solutions
Baby &
Parenting
Supply Chain
The Growth Game Plan is Newell Rubbermaid’s strategic blueprint for
becoming a larger, faster-growing, more global and more profi table
company — a way to unlock trapped capacity for growth, strategi-
cally allocate resources and create a performance-driven culture.
This transformational strategy is built on an operating model with
two activity systems. The Development pillar focuses on creating
innovative product ideas and marketing campaigns to distinguish
our brands, while the Delivery pillar brings those products to market
and maximizes their commercial value. We rely on three business
partner functions to provide key support. Finance/IT ensures we
have the funds and technology to implement our vision, while Legal
helps scope new opportunities and ensure regulatory compliance.
Human Resources helps us attract, retain and nurture the key talent
we need to execute our strategy. Four winning capabilities help
distinguish Newell Rubbermaid brands in the marketplace. Under
the Development pillar, Design and Research & Development (R&D)
creates new, innovative and appealing products, while Marketing
cultivates global brand equity. Under the Delivery pillar, Customer
Development makes strategic customer connections while Supply
Chain optimizes sourcing and product delivery. All of these elements
are leveraged across fi ve operating segments — Writing, Commercial
Products, Tools, Home Solutions and Baby & Parenting — to accelerate
performance. The Growth Game Plan allows us to make sharper
portfolio choices across these businesses and strategically allocate
human capital and fi nancial resources toward areas of growth.
New Operating
Model to Speed