Graco 2013 Annual Report Download - page 10
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10
Newell Rubbermaid | 2013 Annual Report
What is the motivation behind creating a companywide
design center?
Having a purpose-built design center for all of our industrial and graphic
design places Newell Rubbermaid in an exclusive club of companies
that emphasize great design as a competitive advantage. This state-of-
the-art facility is designed to foster creativity and maximize sharing
of ideas and technologies among our brands and process partners. It
will allow us to achieve both size and scale. It has advanced studios
for all of our priority segments, plus brand immersion labs to facilitate
interaction with the rest of the business. Here, design, marketing and
manufacturing teams will evaluate product prototypes and imagine the
possibilities of future product road maps. We also have brought in new
talent in specialty areas like ergonomics and interaction design, which
will further enhance the design and functionality of our products.
Q&A
WITH CHUCK JONES
CHIEF DESIGN AND
RESEARCH & DEVELOPMENT OFFICER
Kalamazoo Design Center
In early 2014, Newell Rubbermaid’s state-of-the-art design center will open
in Kalamazoo, Michigan. The facility will be roughly 40,000 square feet and
includes a large, open studio plan to better facilitate designer collaboration.
Design and R&D
“We expect 2014 will be our biggest year of
innovation to date, with major programs
across all of our business segments.”
— Chuck Jones