Graco 2010 Annual Report Download - page 7

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NEWELL RUBBERMAID 2010 Annual Report 3
BUILDING A PLATFORM
AROUND A GOOD IDEA
Nobody understands the needs of young families better than Graco. Our consumer research revealed a common
frustration for parents: having to buy a new product at each stage of a child’s development. Enter the Graco®
Blossom™ “Grow With Me” 4-in-1 Seating System, which adapts to a growing child’s seating needs. It transforms
seamlessly from a highchair to an infant feeding booster, a toddler booster and a youth chair. And as families grow,
it can even accommodate a baby and a toddler at the table at the same time. While the Graco® Blossom™ seating
system’s retail price is more than twice that of a typical highchair, parents love its fl exibility, convenience and value,
making it our fastest-selling highchair. It’s a big idea that keeps growing and growing.
>
High-
Chair
Infant
Booster
Toddler
Booster
Youth
Chair
>
>