Graco 2010 Annual Report Download - page 16

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12 NEWELL RUBBERMAID 2010 Annual Report
“
Combining global reach with
compelling brands yields great
results. That combination
has helped Offi ce Products
achieve leading positions
in markets around the world.
PENNY MCINTYRE
Group President, Offi ce Products
$1.71
billion in sales
HAPPENS AT
YOUR DESK
Global reach, combined with compelling products, yields
powerful results. With 45 percent of its sales outside North
America, Offi ce Products is Newell Rubbermaid’s most
global segment. It’s anchored by four great brands:
Paper Mate®, Sharpie®, Dymo® and Parker®. With these
brands, Newell Rubbermaid’s Offi ce Products business units
generally hold the number-one or number-two share in most
key markets worldwide. In 2010, the enduring power of
our iconic brands was reaffi rmed as it helped fuel core
sales growth of 7.4 percent for the year.
The global Everyday Writing market is huge, with over
$6.3 billion in annual sales. Newell Rubbermaid has con-
solidated its category leadership under the Paper Mate®
mega-brand. The success of our latest lineup of value-added
pens proves that consumers seek and respond to innovation
in this category. For example, their desire for a smoother
writing experience in a range of vibrant colors led to the Paper
Mate® Gel Pen. The Paper Mate® EarthWrite® Pen*, which is
made with a majority of components that are biodegradable
in soil or home compost within about a year, addresses
the demand for more sustainable writing solutions.
SHARPIE®: AMERICA’S FRIENDLIEST MARKER
WINS EVEN MORE FANS
There’s no better-loved brand than Sharpie®, the number-
one writing brand in North America. What other writing
instrument could attract over 1.5 million Facebook® fans?
Delivering professional results in less
time, the portable, affordable Dymo®
Rhino™ 5200 is the ideal label printer for
data communications, electrical, security
and other commercial applications.
>
MAJOR BRANDS