Graco 2010 Annual Report Download - page 15

NEWELL RUBBERMAID 2010 Annual Report 11
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Customizable and easily adjustable, Rubbermaid closet
organization systems help consumers make the most of
every square inch of their home storage space.
Calphalon® kitchen electrics ensure that foods cook
evenly and thoroughly with winning style that enhances
any kitchen countertop.
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for women to achieve salon-quality hairstyles at home.
The result is Goody®, the star of our Beauty & Style global
business unit, which is proving its best days are still ahead.
In fact, it was the fastest-growing Home & Family brand
last year, posting double-digit sales growth in 2010. The
Goody® Simple Styles™ Spin Pin was the number-one selling
hair accessory in the U.S., which helped us substantially
expand distribution and win shelf space during the year.
Breakthrough products like the Simple Styles™ collection
are allowing us to expand in international markets, such
as the U.K. where Goody grew its share nearly three-fold
in just one year.
REDEFINING VALUE FOR
PARENTS AROUND THE WORLD
Home & Family’s most global business, Baby & Parenting,
is anchored by three great brands with distinct offerings,
ranging from mass market to premium: Graco®, Aprica®
and teutonia®. Leveraging consumer insights, Graco learned
that parents are looking for baby care products that offer
multiple confi gurations and the fl exibility to adapt as their
child grows. The “Grow With Me” platform, featuring the
Graco® Blossom™ 4-in-1 high chair and the Graco® Nautilus™
3-in-1 car seat, that can support children from infants up
through 100 pounds, redefi nes value in the segment,
commanding a signifi cantly higher price for expanded
function and performance. With nearly one-third share in
the baby gear category in North America but only 10 percent
of the global market, our brands have big opportunities
for continued expansion both domestically and abroad.
BRINGING HOME QUALITY, STYLE AND EFFICIENCY
Success in our Culinary Lifestyles business is driven by
Calphalon® innovations that connect with consumers who
have a taste for both great food and easy performance.
Calphalon®, the leading brand in premium cookware in
North America, brings together professional results, elegant
design and non-stick convenience with its Calphalon®
Unison® collection. Our Culinary Lifestyles business is also
targeting growth by expanding its online channel presence
and through the addition of a new line of Calphalon® Electrics
that bring restaurant quality to the home kitchen.
Décor is led by Levolor® blinds and shades. Consumers
want great style to work harder – to deliver greater energy
effi ciency in their homes. That’s the insight behind the
successful 2010 launch of Levolor® Accordia™, the most
energy-effi cient shades on the market. But the innovations
don’t end there. Our new Size-in-Store machines allow
consumers to easily custom size their off-the-shelf blinds
in the store, while they wait. This new solution is driving
sales growth and increased distribution.
HOME & FAMILY SEGMENT
PERCENTAGE OF
TOTAL COMPANY SALES
GLOBAL BUSINESS UNITS
Ɂ Home & Family
41%
Ɂ Baby & Parenting
Ɂ Rubbermaid Consumer
Ɂ Décor
Ɂ Culinary Lifestyles
Ɂ Beauty & Style