Graco 2010 Annual Report Download - page 19

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NEWELL RUBBERMAID 2010 Annual Report 15
Need to clean deeper with less waste and more effi ciency?
Rubbermaid’s patented microfi ber technologies have the
answer. Our Rubbermaid® HYGEN™ cleaning system features
microfi ber mops and cloths that clean nearly 50 percent faster
and remove 99 percent of microbes. One of our highest-growth
platforms is our Rubbermaid Medical Solutions business,
which is the premier provider of medication and record-
keeping carts and wall-mounted workstations for health
care facilities. The combination of compact and lightweight
design, superior ergonomics and a comprehensive set of
nursing features makes our products ideal for point-of-
care applications. Rubbermaid Medical Solutions doubled
its sales in 2010 and is poised to capture signifi cant
market share in this rapidly growing market.
A BETTER TOOL MAKES ALL THE DIFFERENCE
Cutting, drilling, heating, gripping, painting – from factory
fl oor to construction jobsite, these tough jobs are made easier
by the innovations we deliver in our tools and hardware
businesses. For example, we introduced Irwin® VISE-GRIP®
GrooveLock pliers featuring a simple press-and-slide button
that adjusts the jaws twice as fast as any other groove
joint pliers, with no slipping. In 2010 we increased our
brand-building investment behind VISE-GRIP® GrooveLock
pliers with Irwin’s first North American TV campaign.
The ad campaign helped drive triple-digit point-of-sale
growth. We also launched the Irwin® Universal Handsaw,
which features a unique ergonomic design that cuts three
times faster than traditional handsaws. The Irwin® Universal
Handsaw won a prestigious International Red Dot award
for outstanding product design, and was featured in Men’s
Health magazine as one of the “100 Best New Products
for Men.”
At Lenox, a leader in the industrial band saw blade space, as
well as in cutting and hand tools, unique consumer insights
led to the development of the Lenox® Q88™ Bi-Metal band
saw blade, which was designed specifi cally for the rigorous
demands of the Asian market. With proprietary technology
that extends blade life and creates smooth, straight cuts,
the Lenox® Q88™ saw blade has received two prestigious
global innovation awards for enabling industrial manufac-
turing. Our Lenox business is driving industry-leading
conversion rates in our Asian markets, thanks to the
success of this new technology, and generated high
single-digit sales growth in 2010.
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The Irwin® Universal Handsaw features a unique ergonomic
design that cuts through virtually any material three times
faster than traditional handsaws.
Rubbermaid Medical Solutions computer and medication
carts and wall-mounted workstations reduce user fatigue
and improve workfl ow in a variety of clinical environments.
PERCENTAGE OF
TOTAL COMPANY SALES
GLOBAL BUSINESS UNITS
Ɂ Tools, Hardware &
Commercial Products
29%
Ɂ Commercial Products
Ɂ Construction Tools & Accessories
Ɂ Industrial Products & Services
Ɂ Hardware
TOOLS, HARDWARE & COMMERCIAL PRODUCTS SEGMENT