Graco 2010 Annual Report Download - page 17

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NEWELL RUBBERMAID 2010 Annual Report 13
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With over 40 vibrant colors and a variety of styles,
Sharpie® markers, pens and highlighters help unleash
the creativity in us all.
The number-one provider of online shipping postage in
the U.S., Dymo | Endicia offers businesses useful features
designed to save money and improve customer service.
20
1
0
INCREASING PENETRATION
IN A PROMISING MARKET
Dymo® brand labeling solutions extend across a number of
platforms – from labelers for the home to small businesses
to labelers made for the toughest industrial jobs. Today
we’re driving growth through an intense focus on the indus-
tries, companies and applications with high volumes of
labeling needs. For these “power users,” speed is critical,
and the newest Dymo® solutions are designed for fast data
entry and printing that beats the competition by 50 percent.
Dymo® Teaching Technologies, through the Dymo® | Mimio®
teaching platform, is at the leading edge of innovation in
the rapidly growing fi eld of interactive classroom teaching.
In 2010 Dymo | Mimio launched its next-generation
MimioClassroom™ platform, which helped drive more than
40 percent year-over-year core sales growth. This compre-
hensive and cost-effective solution has won rave reviews.
Scholastic Administrator magazine awarded Dymo | Mimio
the “Best in Tech 2010” award for interactive whiteboard
products. Our innovations are propelling Dymo | Mimio to
signifi cant share gains in this fast-growth, global market.
The appeal of Sharpie® products goes beyond simply
function. With a diverse lineup ranging from permanent
markers and highlighters to new products such as the
Sharpie® Pen and Sharpie® Liquid Pencil, the brand speaks
to the desire for self-expression in everyone. Turning a coffee
cup into a canvas, making your backpack stand out in a
crowd, creating one-of-a-kind holiday decorations with bright
Sharpie® metallic colors – with a Sharpie® marker in hand
and a dash of creativity, the possibilities are endless.
THE TIMELESS APPEAL OF PARKER®
SHINES EVEN BRIGHTER
Another iconic brand, Parker® is the anchor of Newell
Rubbermaid’s Fine Writing business. By streamlining its
portfolio, designing new models that add modernity to its
classic design language and investing in strategic regions
and channels, Parker’s strong performance helped fuel
high single-digit percent core sales growth for the Fine
Writing global business unit in 2010. A strong emphasis
on high-value merchandising has proven rewarding as we
continue to invest in creating luxurious dedicated Parker®
retail shops in fi ne department stores across China, Russia
and other key markets.
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The metal barrel Paper Mate® Design pen
offers superior writing performance in a
variety of fashionable patterns.
PERCENTAGE OF TOTAL COMPANY SALES GLOBAL BUSINESS UNITS
Ɂ Office Products
30%
Ɂ Everyday Writing
Ɂ Markers & Highlighters
Ɂ Technology
Ɂ Fine Writing
OFFICE PRODUCTS SEGMENT
* Majority of components biodegrade in soil or home compost in about a year.
See disassembly instructions on packaging.