Garmin 2005 Annual Report Download - page 44

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14
GNS 480 Integrated avionics unit with GPS navigation receiver certified for primary means Wide
Area Augmentation System (WAAS)/GPS navigation and VHF navigation
receiver/instrument landing systems receiver and VHF communication
transmitter/receiver.
MX 20
Multi-function display unit featuring high resolution 6-inch active-matrix color LCD
display and customizable map function.
SL 30 and SL 40 The SL30 is a compact VHF navigation and communications unit that combines a 760-
channel VHF communications radio with 200-channel glideslope and localizer receivers.
The SL40 is a 760-channel VHF communications radio only. Both the SL30 and SL40
feature 10 watt communications transmitters.
G1000 The G1000 is one of the first systems for General Aviation aircraft to fully integrate
navigation, communication, attitude, weather, terrain, traffic, surveillance and engine
information on large high-resolution color displays. The G1000 offers OEM customers
an easy-to-install solution for flight displays and provides the aircraft owner the benefits
of a state-of-the-art avionics system which relies on modern technologies such as solid
state components and bright, sunlight-readable TFT displays.
Sales and Marketing
Garmin’s consumer products are sold through a worldwide network of approximately 3,000 independent
dealers and distributors in approximately 100 countries who meet our sales and customer service qualifications. No
single customer represented 10% or more of Garmin’s consolidated revenues in the year ended December 31, 2005.
Garmin intends to selectively grow its dealer network geographically and by product lines. Marketing support is
provided geographically from Garmin’s offices in Olathe, Kansas (North, South and Central America), Romsey,
U.K. (Europe, Middle East and Africa) and Shijr, Taiwan (Asia, Australia and New Zealand). Garmin’s distribution
strategy is intended to increase Garmin’s global penetration and presence while maintaining high quality standards
to ensure end-user satisfaction.
Garmin’s U.S. consumer segment marketing is handled through its dealers who are serviced by a staff of
regional sales managers and in-house sales associates. Some of Garmin’s largest consumer products dealers include:
yBass Pro Shops—a freshwater sports specialist with a sophisticated catalog sales effort and ‘‘super
store’’ locations;
•Best Buy—one of the largest U.S. electronics retailers;
yBoaters World—a leading off-shore marine retailer with multiple locations;
yCabela’s—a major hunting and fishing catalog retailer for the outdoor marine market with “super store”
and “destination store” locations;
yCircuit City—a leading U.S. electronics retailer;
yREI (Recreational Equipment Inc.) – a specialty outdoor gear consumer cooperative
yTarget—a leading mass merchandise chain of retail stores;
yWal-Mart—one of the world’s largest mass retailers; and
yWest Marine—the largest U.S. marine retailer specializing in offshore boating equipment.