Garmin 2005 Annual Report Download - page 36

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6
automotive navigator to its customers for rental at selected airport rental locations in the U.S.
Garmin also added several models to its personal digital assistant (PDA) product line in 2005, including its
iQue® M5, a Microsoft® Windows Mobile™-based Pocket PC integrated with Global Positioning System (GPS) and
Bluetooth® wireless technology. Garmin also introduced the iQue M3 (incorporating Garmin’s c-Series automotive
navigation software) and the iQue M4 (Garmin’s first iQue to come pre-loaded with street maps of the entire U.S.,
Canada, and Puerto Rico).
In September 2005, Garmin launched Garmin Mobile™, a server-based navigation service available on
selected handsets on the Sprint PCS network.
In the category of GPS-enabled fitness products, Garmin introduced the Forerunner™ 301 in January 2005,
which includes a heart-rate monitor and a highly integrated personal training system. Garmin also introduced the
Edge™ – a new line of integrated personal training systems designed for cyclists. New models with 5 watts of
transmit power were also introduced to expand Garmin’s Rino® line of two-way radio/integrated GPS products. In
the marine segment, Garmin introduced the GPSMAP® 376C – a portable GPS navigator capable of displaying
graphical XM WX Satellite Weather™ data. Garmin also announced a new lineup of fishfinders, sonar devices,
chartplotters, and chartplotter/sonar combination units in November 2005, all of which are expected to be available
in stores in March 2006.
Garmin began selling several products designed for leading automotive and motorcycle OEMs (original
equipment manufacturers) in 2005. These included the Navus™, a GPS navigator offered as a dealer-installed
option specifically designed for many models of Chrysler, Dodge, and Jeep vehicles, and the Trail Guide™, a GPS
navigation unit designed specifically for the Jeep® Wrangler®. Garmin also began selling a Garmin-designed GPS
navigation system to Harley-Davidson for certain Harley-Davidson models called the Roadtech™ Quest®. In
addition, in September 2005 Garmin announced that it had been awarded tier-one OEM supplier status by Honda
Motorcycle for its modular GPS navigation system developed for the 2006 Honda Gold Wing motorcycle.
New Aviation Product Introductions
Garmin began selling its G1000 integrated avionics system along with its integrated GFC 700 autopilot to
Raytheon Aircraft Company for its Beechcraft Bonanza G36 aircraft in 2005. In addition, Garmin announced that
Embraer, Diamond Aircraft Company, and Columbia Aircraft had selected Garmin’s G1000 integrated avionics
system for various aircraft models. As of February 1, 2006, the G1000 system has been certified by the Federal
Aviation Administration for installation in 13 aircraft models.
In July 2005, Garmin introduced the GPSMAP® 396, a portable navigation device for pilots that offers GPS
navigation, XM WX Satellite Weather™ capability (featuring Next Generation Radar (NEXRAD)), a terrain
awareness and warning system (TAWS), and XM entertainment programming, among other features. Flying
Magazine’s editors awarded the GPSMAP 396 with a 2005 Editors’ Choice Award for outstanding achievements.
Expansion of Facilities
Following the 2004 completion by Garmin International, Inc., Garmin’s principal U.S. subsidiary, of its $65
million expansion to its Olathe, Kansas facility, Garmin International, Inc. expanded the airplane hangar at its flight
operations and test facility at New Century Airport in Gardner, Kansas, to provide additional hangar capacity to support
certification activities for G1000 and other aviation products. Garmin’s Taiwan subsidiary also improved its
manufacturing capability in 2005 by adding four additional Surface Mount Technology (SMT) manufacturing lines,
bringing the total number of Garmin SMT lines as of December 31, 2005 to eighteen (fourteen in Taiwan, three in
Olathe, Kansas, and one in Salem, Oregon).
Endorsement Partnership with Yao Ming
In April 2005,Garmin announced the beginning of a multi-year endorsement partnership with National
Basketball Association player Yao Ming. The current partnership extends through 2007. Yao was featured in both
broadcast and print advertisements for Garmin in 2005.