Garmin 2005 Annual Report Download - page 10

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9
LIFE IN THE FAST LANE
The automotive sector is rapidly expanding with some industry analysts predicting 90 percent growth in the PND
market for 2006. This growth has created opportunities for Garmin, particularly in Europe, where our revenues
were up 94 percent in the fourth quarter of 2005. Today’s consumers are embracing GPS technology more
than ever, especially with the advent of units that are easy to use and ready to go out of the box. Garmin’s
Streetpilot®c-series navigators deliver all that and more. The c330, our top-selling automotive navigator for
2005, offers preloaded maps with 3-D map graphics and a simple touch screen interface at a moderate price
point. The c340 adds traffic alert options and text-to-speech technology, which enables the unit to announce
streets by name. Featuring easy, ATM-like operations, these units allow any driver to enjoy the peace of mind
that comes with Garmin GPS navigation. When users turn on the unit, the main screen asks “where to?”
which leads to a menu of icons where they can look up destinations by address or category.
We carried over the user-friendly interface of the c-series to a smaller, even more affordable line —
the StreetPilot i-series. Particularly popular in Europe, this series consists of three units ranging from black
and white display with regional maps to full color and preloaded maps. Now, for about the price of a premium
MP3 player, drivers can have easy, reliable navigation for any vehicle they choose to drive. Customers who
desire a larger color display and more options can step up to the StreetPilot 2720 or 2730. Both units offer
preloaded maps, touch screen or remote control operation, text-to-speech and traffic services.