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30 Fujitsu Limited
The Importance of Intellectual Property
Protecting intellectual property rights is clearly articulated in the Code of Conduct of The FUJITSU Way, the core set of principles
guiding the corporate and individual actions of the Fujitsu Group. Consequently, all our employees recognize intellectual property
as a key corporate asset supporting our business activities. Highly aware of the legal implications related to intellectual property
rights, we strive to acquire, protect, and utilize such rights, taking steps to safeguard our own rights, while respecting the intellec-
tual property of other companies. Specifically, we:
■Implement strict data protection measures, including initiatives to prevent unintended leaks
■Create a culture that values and protects intangible assets (intellectual property)
■Take an uncompromising stance on infringement of intellectual property rights
Intellectual Property Strategy
We are pursuing the following five specific measures to promote an
intellectual property strategy closely integrated with our business
operations and R&D activities.
1) Secure, maintain, manage and utilize strategic rights (industrial prop-
erty rights, patents, trade secrets, etc.)
2) Respect intellectual property rights (avoid infringing on other com-
panies’ patents)
3) Rigorously manage information (enhance internal rules, conduct
training and implement periodic checks)
4) Participate in external activities related to public policy making (i.e.,
Japan Federation of Economic Organizations (Keidanren), Japan
Electronics and Information Technology Industries Association and
other bodies)
5) Educate and train strategic personnel
앮 Intellectual Property
Three-in-one Approach
Business strategy R&D strategy
Intellectual property strategy
■ Patent Applications in Japan in 2005 ■
Patent Applications in the US in 2005
1
Matsushita Electric Industrial Co., Ltd.
3,913
2Toshiba Corporation 2,874
3Canon Inc. 2,389
4Seiko Epson Corporation 2,236
5Hitachi, Ltd. 2,084
6Mitsubishi Electric Corporation 1,938
7Nissan Motor Co., Ltd. 1,906
8Sharp Corporation 1,784
9Sony Corporation 1,694
10 Ricoh Company, Ltd. 1,674
11 SANYO Electric Co., Ltd. 1,544
12 Fujitsu Limited 1,511
13 Honda Motor Co., Ltd. 1,463
14 DENSO Corporation 1,418
15 Toyota Motor Corporation 1,411
16 Matsushita Electric Works, Ltd. 1,197
17 NTT Corporation 1,146
18 Mitsubishi Heavy Industries, Ltd. 1,060
19 NEC Corporation 991
20 Fuji Photo Film Co., Ltd. 934
1IBM Corporation 2,972
2Canon Inc. 1,837
3
Hewlett-Packard Development Company, L.P.
1,801
4
Matsushita Electric Industrial Co., Ltd.
1,720
5Samsung Electronics Co., Ltd. 1,645
6Micron Technology, Inc. 1,561
7Intel Corporation 1,551
8Hitachi, Ltd. 1,293
9Toshiba Corporation 1,288
10 Fujitsu Limited 1,168
11 Sony Corporation 1,149
12 General Electric Company 906
13 Seiko Epson Corporation 888
14 Infineon Technologies AG 804
15 Koninklijke Philips Electronics N.V. 767
16 Robert Bosch GmbH 758
17 Fuji Photo Film Co., Ltd. 755
18 Microsoft Corporation 746
19 Texas Instruments Incorporated 736
20 Honda Motor Co., Ltd. 730
■ Our Global Patent Portfolio
Source: Fujitsu survey based on Japan Patent Office data
(Number of issued patents)
Source: IFI CLAIMS Patent Services (Number of issued patents)
05,000 10,000 15,000
2004
2005
2006
Europe
Japan
Asia
North America
(Number of patents held)
■Maintain Superior Competitiveness
Actively secure and utilize intellectual property to more
effectively differentiate our products and services.
■Ensure Business Flexibility
Work to develop a strong intellectual property portfolio
to ensure and enhance business flexibility and obtain
more favorable terms in collaboration agreements with
other companies.
■Secure Business Profitability
Use specialist divisions to aggressively market our tech-
nologies, including efforts to generate revenue from
licensing fees.
Years ended March 31