Fifth Third Bank 2014 Annual Report Download - page 12

10 | FIFTH THIRD BANCORP
operations corresponding with the changes I discussed in
those businesses, and we continue to identify areas where
we could be more ecient.
Part of our approach as e curious bank is to ask questions
and listen carefully. When we do that, we develop better
solutions that represent greater value to customers –
and we develop better solutions to the problems facing
our communities. We’re putting people to work, we’re
helping people buy their rst home, we’re sending kids to
college. We’re also expanding businesses, ghting cancer,
improving lives through nancial empowerment, and so
much more. We bring a spirit of teamwork, accountability,
integrity, and respect to the way we work with customers.
Delivering greater value to customers equals success
in the marketplace, and helping solve problems in our
communities means building a better environment for us
and our customers.
I would personally like to thank William Isaac, Darryl
Allen, and John Schi Jr. who retired from the Fih ird
Bancorp Board of Directors in April 2014. ese leaders
provided signicant guidance and contributions during
one of the most challenging environments our industry has
faced. eir collective experience proved invaluable and we
are fortunate to have had the benet of their expertise.
Our 2014 Employee Viewpoints Survey, administered
by Gallup, showed that we continued to strengthen the
Bank’s engaging and inclusive culture. We improved on
every item, a clear sign that we are each committed to
maintaining a great workplace, a place where employees
can build their futures, win together, and impact lives. I
thank all of our employees as well as my fellow directors
for their commitment to our Company. Certainly, we are
experiencing new challenges, but we are asking the right
questions and pursuing promising strategies that are
aligned with our risk appetite.
With 2015 underway, our Vision remains our strongest
aspiration: to become the one bank that people most value
and trust. We have reframed our thinking to recognize the
progress we have made so far and the work that remains at
hand. is includes making proactive risk management an
enduring part of our DNA, something we will achieve by
investing in people and technology. We will achieve the right
business mix, focusing on consistent execution and on those
areas where we add the most value. Finally, we will simplify
the business by taking complexity out of our systems and
processes. ese are tall orders, but I am condent we can
deliver on them. I look forward to sharing our successes in
the months and years ahead.
Sincerely,
KEVIN T. KABAT
Vice Chairman and Chief Executive Officer
February 2015
“Part of our approach as The curious bank is to ask questions and listen
carefully. When we do that, we develop better solutions that represent
greater value to customers – and we develop better solutions to the
problems facing our communities.”