Fifth Third Bank 2013 Annual Report Download - page 12

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10 |
BUSINESS DESCRIPTION
Fih ird’s Commercial line of business builds relationships with business, government,
and professional customers with customized nancial solutions. We provide banking,
working capital, and nancial services to middle-market, mid-corporate, and large
organizations. With customers ranging in size from those with $20 million in annual
revenue to some of the world’s largest companies, our bankers are valued partners in
our customers’ nancial success. We oer traditional lending and depository products
as well as global cash management, foreign exchange and international trade nance,
derivatives and capital markets services, asset-based lending, real estate nance, public
nance, commercial leasing, and syndicated nance.
CUSTOMER FOCUS
Serving customers well requires understanding them. We know, for example, that
customers want more than products from their bank. ey want ideas that contribute
to their success. ey want results. Our Commercial team delivers with innovations,
such as our Currency Processing Solutions, which is a cash management solution that
simplies cash handling for our customers and currently has 8,043 devices installed
across the country
Our Commercial team also serves customers through specialized industry segments,
such as healthcare — where we have industry experts across the country and specialized
products like the RevLink Solutions platform — and energy — which is made up of an
experienced team oering customized services for companies in petroleum and natural
gas production, processing, and distribution industries.
STRATEGY
We have demonstrated commitment to our customers by investing in the mid-corporate
segment, which targets clients with $500 million to $2 billion in revenue, and we have
the ability to deliver corporate banking, capital markets, and treasury management
products and services to these customers. We continue to work closely with our
customer executives and have more in-depth, strategic conversations. As a result, we
are better able to oer broader solutions to t their individual needs. We are focused on
oering solutions only aer we understand our customers’ needs overall and that takes
dedication across the entire Commercial team.
Expertise, experience, innovation and trust are valued in the marketplace. ey are
assets customers value as they work to build their business. We will continue to leverage
these assets for the good of the Bank and the communities we serve.
2013
COMMERCIAL
BANKING
HIGHLIGHTS
$2.3
BILLION
TOTAL
REVENUE
$45.1
BILLION
AVERAGE
LOANS
$27.9
BILLION
AVERAGE CORE
DEPOSITS
963
LARGE
CORPORATE
CLIENT
RELATIONSHIPS
2,128
LEAD MIDDLE
MARKET
CLIENT
RELATIONSHIPS
11,900
TREASURY
MANAGEMENT
LEAD
ACCOUNTS
Commercial Banking