Fifth Third Bank 2011 Annual Report Download - page 4

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2FIFTH THIRD BANCORP
Dear Fifth Third Shareholders,
What’s different about Fifth Third? This is an
important question in this time of increased
accountability. It’s a question I ask myself and
have come to expect from our shareholders and
customers alike.
Throughout our rich history we’ve created a
business model that’s customer-centric, diversified
and resilient. We have a highly engaged and
talented team that strongly believes in the
importance of customer service and support.
And we have developed and continue to develop
innovative solutions that drive value for our
customers and sustainable revenue for our
Company. These are just a few of the qualities that
make Fifth Third different — qualities that lead
current and new customers to build relationships
with us every day, in communities throughout
the Midwest, Southeast and elsewhere. They are
qualities we aim to demonstrate through thoughtful
interactions with our customers, consulting
with them to learn more about their needs and
aspirations, and providing them with better
solutions so that their goals are achieved.
We seek to engage with our customers by listening
and understanding what matters most to them.
We incorporate what we learn into product and
relationship alternatives that fit the way they prefer
to do business with us. That allows us to provide
the products and services that customers actually
find valuable, letting them choose how they pay for
the products and services that they use. It sounds
simple, but we’ve been surprised to hear directly
from consumers how few banks actually do this.
We believe this approach to our relationships with
customers is the way to create long-term value
for both our customers and shareholders. And we
believe it is working. 2011 was our most profitable
year since 2006, and net income available to
common shareholders more than doubled
A MESSAGE
TO OUR
SHAREHOLDERS
Kevin T. Kabat
President and
Chief Executive Officer