Fifth Third Bank 2011 Annual Report Download - page 12

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10 FIFTH THIRD BANCORP
2011 COMMERCIAL BANKING
HIGHLIGHTS
$2.0 BILLION
TOTAL REVENUE
$38.5 BILLION
AVERAGE LOANS
$25.4 BILLION AVERAGE
CORE DEPOSITS
760 LARGE CORPORATE
CLIENT RELATIONSHIPS
2,200 LEAD MIDDLE MARKET
CLIENT RELATIONSHIPS
9,000 TREASURY
MANAGEMENT LEAD ACCOUNTS
BUSINESS DESCRIPTION
Fifth Third’s Commercial line
of business builds relationships
with business, government and
professional customers for a variety
of smart financial solutions. We
provide banking, cash management
and financial services to middle
market and large organizations.
With customers ranging in size from
those with $20 million in annual
revenue to some of the world’s
largest companies, our bankers are
valued partners in our customers’
financial success. Our Commercial
line of business offers traditional
lending and depository offerings
as well as global cash management,
foreign exchange and international
trade finance, derivatives and
capital markets services, asset-
based lending, real estate finance,
public finance, commercial leasing
and syndicated finance.
CUSTOMER FOCUS
Serving customers well requires
understanding them. We stay close
to customers through person-to-
person interaction as well as surveys
that work not only to understand
their goals, but also to understand
their expectations of us. We know,
for example, that customers want
more than products from their
bank. They want ideas that build
their success. They want results.
Our Commercial team delivers with
innovations such as:
• Remote Currency Manager, which
automates cash handling in the
marketplace and processed
$5.6 billion in transactions in
2011. Already in use in more than
6,200 locations in 2011, Remote
Currency Manager has significant
growth opportunity.
• Our unique approach to the
healthcare segment, with
industry experts across the
country, and specialized products
like the RevLink Solutions
platform.
STRATEGY
The Commercial line of business is
committed to deepening both our
customer understanding and our
customer relationships. We have
demonstrated this commitment by
adding nearly three dozen capital
market strategists and relationship
managers over the past two years
for the mid-corporate segment,
working more closely with
customer executives, fine-tuning
the questions we ask of customers
in strategy assessments and
expanding our expertise in vertical
industry categories, such as
healthcare.
Expertise, experience, innovation
and trust are valued in the
marketplace. They are assets
customers are willing to pay for as
they work to build their business
and in turn, build ours. We will
continue to leverage these assets
for the good of the Bank and the
communities we serve.
COMMERCIAL BANKING