Fifth Third Bank 2011 Annual Report Download - page 13

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2011 ANNUAL REPORT 11
2011 INVESTMENT ADVISORS
HIGHLIGHTS
$486 MILLION
TOTAL REVENUE
$2.0 BILLION
AVERAGE LOANS
$6.8 BILLION AVERAGE
CORE DEPOSITS
$24 BILLION ASSETS
UNDER MANAGEMENT;
$282 BILLION ASSETS
UNDER CARE
BUSINESS DESCRIPTION
Investment Advisors is comprised
of five distinct businesses, each
tailored to the unique needs of
its customers. Fifth Third Private
Bank, Fifth Third Securities, Fifth
Third Asset Management, Fifth
Third Institutional Services and
Fifth Third Insurance put more
than 100 years of experience to
work to help individual, business
and institutional clients build and
manage their wealth.
CLIENT FOCUS
Better ideas — and better
solutions — begin with better
listening. We take the time to
listen, understand and collaborate.
We are trusted advisors
whose specialized approach
acknowledges the needs, goals
and expectations of clients:
Fifth Third Private Bank serves
the complex financial needs of the
Bank’s most affluent clients, with
teams of professionals dedicated
to helping clients achieve their
financial goals.
Fifth Third Securities helps
individuals and families at
every stage of their lives,
offering retirement, investment
and education planning,
managed money, annuities and
transactional brokerage services.
Fifth Third Insurance helps clients
minimize risk and protect wealth
through insurance products and
services such as life insurance,
long-term care insurance,
disability income protection and
annuities.
Fifth Third Asset Management
provides asset management
services to institutional clients
and also advises the Company’s
proprietary family of mutual
funds, Fifth Third Funds.
Fifth Third Institutional Services
provides consulting, investment
and record-keeping services for
corporations, financial institutions,
foundations, endowments and
not-for-profit organizations.
Products include retirement
plans, endowment management,
planned giving and global and
domestic custody services.
STRATEGY
Listening to our clients is at the
heart of our strategy. This helps
us build deeper relationships and
fully understand their unique
needs. These insights give us
the information we need to
offer the best ideas, education
and solutions to help our clients
achieve their financial goals.
Collaboration with our retail,
commercial and business banking
partners adds even more value,
providing comprehensive financial
advice for our clients and serving
their wealth management needs.
By leveraging our internal
company partnerships, Investment
Advisors provides the Bank with
ongoing fee revenue at low
incremental capital, and provides
our clients with complete,
powerful financial solutions from
one trusted advisor.
INVESTMENT ADVISORS