Fifth Third Bank 2011 Annual Report Download - page 14

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12 FIFTH THIRD BANCORP
Embracing the truth that knowledge brings power,
Fifth Third Bank expanded efforts to empower
individuals and communities financially in 2011.
We moved our alliance with Dave Ramsey’s
company, The Lampo Group, to the next level.
In 2010, we underwrote Ramsey’s high school
curriculum in schools located in CRA-qualified
communities throughout our footprint. In 2011, we
achieved deep penetration in 1,256 schools in 11
markets, including over 630 in low- and moderate-
income areas. By working with Dave Ramsey,
a nationally syndicated radio host and money
management expert, our Company will be able to
bring financial education to 100,000 students at no
cost to them over the next several years. Our alliance
with The Lampo Group will expand again in 2012 to
our remaining affiliates: Chicago, Eastern Michigan,
Western Michigan and North Carolina. We also
will reach CRA-qualified schools near our banking
centers in Georgia, Pennsylvania and Missouri.
Likewise, the Fifth Third Bank Young Bankers Club
continued last year. Our youth financial literacy
program puts our employees into fifth-grade
classrooms for 10 weeks to introduce kids to basic
financial concepts. Over 6,000 students have
graduated since the program’s inception, and in 2011,
we cemented plans to implement the program in all
of our geographic markets beginning in 2012.
Our mission to bring financial education into the
community again went on the road through our
eBus initiative. Last year eBus I, in operation since
2004, was joined by our second eBus, the Fifth Third
Financial Empowerment Mobile II. Our investment
enabled us to double the impact of our travels into
low- and moderate-income communities. Both buses,
armed with our financial experts, did tours last year
in nearly 80 cities to take financial education directly
to underserved individuals and communities.
Our Company also made a community impact
through a $6.3 million employee donation to
United Way; $3.4 million in grants to non-profit
and community organizations from the Fifth
Third Foundation; and a $185 million investment
in redevelopment projects through the Fifth Third
Community Development Corporation. We also
focused efforts on environmental sustainability by
opening two LEED-certified banking centers in our
footprint and instituting a recycling program on our
Operations campus in Madisonville, Ohio.
More information about our financial empowerment
initiatives is available at:
www.53.com/financial-empowerment
The 2011 Corporate Social Responsibility Report will
be available in May 2012 at: www.53.com/csrreport.
Fifth Third brought its Financial
Empowerment Mobile to
Augusta, Ga.’s Community
Wellness Day in 2011. Guests
were able to board the bus to
get free financial counseling, get
their credit score and gain access
to financial services. Photo by
Sally Kolar, www.sallykolar.com.
COMMUNITY GIVING