Federal Express 1998 Annual Report Download - page 13

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P11
BUILD TO ORDER
DELL COMPUTER CORPORATION
Dell revolutionized the computer industry with a customer-focused direct
business model that’s lean on inventory and cycle time, but long on logistics efficiencies, customization and customer
delight. The company turns inventory in fewer than eight days, compared with 60 to 90 days through more tradi-
tional indirect competitors. To keep its supply chain tight, Dell has FedEx deliver computers and parts from its factory
in Malaysia to its largest Asian market – Japan. In North America, Caliber Logistics provides distribution and fleet
management services for Dell facilities in Austin, Texas. FedEx, meanwhile, handles the express deliveries of several
Dell products, displaying a commitment to velocity, quality and customer service that mirrors Dell’s own uniquely
successful approach to business.